Van Wagner Expands TV-Visible Advertising Portfolio with Eight New Minor League Baseball Teams in 2024 May 20, 2024
[New York, NY] – Van Wagner, a premier sports marketing and advertising agency, continues to solidify its position as a leader in the sports industry with the addition of eight new Minor League Baseball teams to its portfolio in 2024. This expansion marks a significant milestone for Van Wagner as it extends its reach and impact in the world of sports marketing.
Van Wagner will enhance the teams’ advertising landscape, including the deployment of innovative Dorna TV-visible signage and sales consultation. As the global leader in TV-Visible signage, Van Wagner positions brands in the heart of the action, selling high-impact TV-visible signage across MLB, NBA, NHL, NCAA, MLS, and international soccer networks, including more than 300 teams in the U.S., Europe, and Mexico.
The newly signed Minor League Baseball (MiLB) teams include:
- Augusta GreenJackets
- Birmingham Barons
- Fresno Grizzlies
- Lansing Lugnuts
- Memphis Redbirds
- Portland Sea Dogs
- Springfield Cardinals
- Wichita Wind Surge
These teams join the Iowa Cubs and Wisconsin Timber Rattlers as part of Van Wagner’s expanding roster of Minor League Baseball teams.
Van Wagner’s partnership with these teams underscores its commitment to providing comprehensive marketing solutions to organizations across the sports landscape. Through strategic signage placements, Van Wagner helps leagues and teams increase revenue opportunities and maximize brand visibility and exposure for advertisers.
“Van Wagner is thrilled to welcome these eight outstanding minor league baseball teams to our family in 2024,” said William Barbera, President of Van Wagner Dorna. ” With the proliferation of streaming sports platforms TV-Visible advertising provides greater opportunities to drive revenue in baseball.”
In addition to providing visibility for advertisers in-venue, Van Wagner’s signage solutions offer exposure on TV. Baseball fans can watch Minor League Baseball games across MLB digital platforms, on MiLB.TV, and in the MiLB app. In 2022, MiLB.TV streamed more than 6,500 games, attracting millions of viewers. Minor League Baseball’s 120 ticket-selling clubs drew 32,137,365 fans in announced attendance in 2023.
“Fans tune in to watch the baseball stars of tomorrow, attracted by intriguing storylines and top-ranked talents. More and more minor league teams understand the value of TV-visible signage behind Homeplate and how it can enhance their marketing strategies,” added Barbera.
The addition of these teams further strengthens Van Wagner’s presence in the minor league baseball community and reinforces its reputation as a trusted partner for sports organizations seeking to enhance their brand visibility and revenue generation efforts.
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About Van Wagner:
Van Wagner is a leading sports advertising and entertainment agency, with global expertise in filmed and live entertainment, sponsorship sales, multi-media rights, and aerial advertising. Van Wagner creates, advises, and sells on behalf of world-class teams, leagues, brands, and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and international soccer, sponsorships sales, college multi-media rights, and in-venue content production at the world’s biggest sporting events. For more information, visit www.vanwagner.com.