Van Wagner Elevates Brand Visibility at the Historic 2024 Caribbean Series with TV-Visible Home Plate Signage
February 8, 2024
NEW YORK, NY (February 8, 2024) – Van Wagner, a global leader in sports advertising and marketing solutions, is taking center stage at the highly anticipated Caribbean Series at Miami’s LoanDepot Park by providing TV-visible home plate signage. For the first time in Series history, the tournament of Latin American and Caribbean winter league champions is being played at a Major League stadium. The series, running from February 1st to the 9th, also marks a historic return to the U.S. for the first time in over 30 years.
Van Wagner Dorna positions brands in the heart of the action, selling high-impact TV-visible signage across MLB, Minor League Baseball (MiLB), NBA, NHL, and NCAA networks, including more than 300 teams in the U.S., Europe, and Mexico. Throughout the regular MLB season, brands on display generate tens of millions of dollars in revenue for MLB teams and billions of impressions for advertisers.
The 2024 Caribbean Series features baseball champions representing the Dominican Republic, Puerto Rico, Venezuela, Mexico (Pacific League), Nicaragua, Panama and Curaçao who face off in a round-robin format, followed by the semifinals, a third-place game, and the championship game to be played on the final day of the tournament. Fans can tune in to watch Caribbean Series games which are broadcast on ESPN Deportes and streaming on ESPN+ and Fubo.
“We are honored to be a part of the historic return of the Caribbean Series to Miami and the tournament’s first time in a Major League Stadium,” said William Barbera, President of Van Wagner Dorna. “Our TV-Visible advertising not only provide brands with unmatched visibility but also contributes to the overall excitement of the event for fans worldwide.”
Van Wagner’s innovative approach to TV-visible signage provides an unparalleled marketing opportunity, highlighting advertisers and sponsors in a way that maximizes exposure during television and streaming broadcasts. Rotational signage located directly behind Homeplate seamlessly integrates brands into the broadcast coverage, including replays and post-game highlights, capturing the attention of millions of viewers worldwide.
Barbera added, “Baseball provides a unique opportunity for brands to reach high-value consumers, and behind Homeplate signage is one of the most coveted advertising spaces in all of sports. It is a prime location for advertisers to showcase their products to an engaged and captive audience.”
Key Features of Van Wagner’s TV-Visible Home Plate Signage:
- Strategic Placement: The home plate signage is strategically positioned to ensure optimal visibility during key moments of the game, maximizing brand exposure on ESPN and other major broadcasting platforms.
- Dynamic Brand Integration: Van Wagner’s innovative approach allows brands to dynamically integrate their logos and messages into the live broadcast, creating a memorable and impactful viewing experience.
- Global Reach: The Caribbean Series, broadcast on ESPN and other international networks, provides brands with a unique opportunity to reach a diverse and extensive global audience, amplifying the potential impact of their marketing efforts.
Potential Impact for Marketers:
For marketers looking to maximize visibility in and outside stadiums and arenas, especially during sports programming, Van Wagner presents a unique opportunity to elevate brand recognition and engagement. The Caribbean Series serves as a prime example of how strategic placement and dynamic integration can significantly enhance the impact of marketing efforts in the sports industry.
Van Wagner is the leading provider of signage systems in baseball, with a network that includes over 60 installations across MLB teams, spring training facilities, and Minor League Baseball (MiLB). Recently, the company assisted Major League Baseball by providing Homeplate signage for the 2023 World Baseball Classic in Miami and Phoenix.
Working with Van Wagner, advertisers have access to the largest system of teams encompassing MLB, NBA, NHL, NCAA, MLS, and international soccer. In addition to TV-visible signage, Van Wagner provides deep expertise in sales, marketing, content creation, activation, and event production for the world’s most admired brands, venues, events, leagues, and sports teams.
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About Van Wagner:
Van Wagner is a leading sports advertising and entertainment agency, with global expertise in filmed and live entertainment, sponsorship sales, multi-media rights, and aerial advertising. Van Wagner, creates, advises, and sells on behalf of world-class teams, leagues, brands, and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and international soccer, sponsorships sales, college multi-media rights, and in-venue content production at the world’s biggest sporting events. For more information, visit www.vanwagner.com.