Van Wagner College Dominates Collegiate Sports Marketing with Multi-Year Sponsorships Across Athletic Conferences

March 5, 2024

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Van Wagner Secures all Basketball & Football Entitlements for College Partners


New York, [March 5, 2024] – Van Wagner College, a trailblazer in collegiate sports marketing and multimedia rights management, once again secures basketball championship entitlements for 2024 for all NCAA conference clients they represent. Van Wagner currently represents colleges, universities, conferences, and associations across the United States and has the fastest-growing team in the industry dedicated to collegiate athletics marketing.

Through a commitment to strategic partnerships, innovative multimedia rights management, and a sophisticated understanding of the sports marketing landscape, Van Wagner continues to grow in this dynamic sector. In addition to nine NCAA Division 1 conferences, Van Wagner manages the sponsorships rights to the Central Intercollegiate Athletic Association (CIAA), the nation’s oldest HBCU conference, who competes in NCAA Division II.

“We are thrilled to announce our latest achievements in securing sponsorships across our growing portfolio of college conferences,” said Mike Palisi, President of Van Wagner College. “These partnerships underscore our commitment to delivering value to both our clients and sponsors, creating enduring connections within the collegiate sports landscape.”


Highlights of Van Wagner College’s Latest Entitlement Achievements:

  1. Secured multi-year partnership for the West Coast Conference (WCC) Men’s and Women’s Basketball Championship with Credit Union 1.
  2. Hercules Tires will take center stage as the entitlement partner for multiple D1 basketball championships including The Big South Conference, The Big West Conference, Western Athletic Conference (WAC), Sun Belt Conference, and Metro Atlantic Athletic Conference (MAAC). Hercules Tires is also presenting partner of the Sun Belt’s Football Championship played during championship weekend.
  3. Jersey Mike’s as the title sponsor for the America East Conference, Coastal Athletic Association (CAA), and Southland Conference basketball tournaments.
  4. Food Lion, as entitlement sponsor for the Central Intercollegiate Athletic Association (CIAA) basketball tournament played in Baltimore, MD.
  5. In addition to basketball and football, Van Wagner has secured partners for several fall and spring championships. This includes Guardian Credit Union as entitlement sponsor for the Sun Belt Conference Baseball Championship, University Credit Union will present the WAC Baseball and Softball Championships, North Oak Health System will present Southland Conference Baseball and Softball Championships in Hammond, LA and the Big West Men’s Volleyball Championship and Women’s Volleyball Championship will be presented by Hawaiian Tourism Authority and Outrigger Resorts.


Van Wagner works closely with its university and conference partners to create a compelling narrative around each championship and deliver value for partners and sponsors alike. The increased revenue generated through sponsorships enables new investments in facilities, scholarships, and overall program enhancements, contributing to the growth and sustainability of collegiate sports. For national and regional brands, investing in collegiate marketing provides increased brand exposure and visibility, engagement with students, fans and alumni, and positive brand associations with America’s most-loved college sports.


Van Wagner College extends its gratitude to the key partners who have joined in these impactful sponsorships, contributing to the success of these events and the continued growth of collegiate sports.


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About Van Wagner:

Van Wagner is a leading sports advertising and entertainment agency, with global expertise in filmed and live entertainment, sponsorship sales, multi-media rights, and aerial advertising. Van Wagner, creates, advises, and sells on behalf of world-class teams, leagues, brands, and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and international soccer, sponsorships sales, college multi-media rights, and in-venue content production at the world’s biggest sporting events. For more information, visit