The National Junior College Athletic Association (NJCAA) Names Van Wagner as Exclusive Multi-Media Rights Partner, Focused on Revenue Maximization and National Brand Enhancement
May 25, 2023
CHARLOTTE, NC – The National Junior College Athletic Association (NJCAA), the national governing body for two-year college athletics, has selected Van Wagner as its exclusive multi-media rights partner. This strategic partnership aims to propel the NJCAA to new heights by leveraging Van Wagner’s expertise and resources in maximizing revenue opportunities and enhancing the NJCAA brand across the nation.
Van Wagner, an industry leader in sports marketing and multi-media rights and the fastest, organically grown team in the industry, currently represents colleges, universities, and conferences across the U.S. The agency will work closely with the NJCAA to develop and execute comprehensive multi-media rights strategies that drive revenue growth and elevate the profile of NJCAA member colleges and the Association’s championship events.
“The NJCAA is excited to partner with one of the most experienced agencies in college athletics to advance our association’s mission and brand recognition,” stated Dr. Christopher Parker, NJCAA President & CEO. “Van Wagner’s proven results and industry knowledge will further propel the NJCAA as it continues into a new era of redefining two-year collegiate athletics. While the partnership will increase exposure of the high-level competition within the NJCAA, it will showcase the association’s essential role in not only in the realm of sports but also its impact in furthering higher education across the country.”
As part of the multi-year partnership, Van Wagner will exclusively represent the NJCAA in negotiating and securing corporate sponsorships, advertising partnerships, and broadcast rights. Leveraging their extensive network, Van Wagner will help the association create compelling initiatives and partnerships that fuel sustainable growth and provide enhanced exposure for NJCAA programs and student-athletes, while fostering greater fan engagement and loyalty.
“The NJCAA has a rich history and plays a vital role in the development of collegiate athletes across the nation,” said Mike Palisi, President of Van Wagner College. “Through its recognition of the diverse nature of its membership, and the organization’s emphasis on the academic, athletic, and community involvement goals of all its student-athletes, the NJCAA provides a national platform that delivers value for Corporate America while truly making a difference in the lives of thousands of young people. We are extremely proud to work with Dr. Parker and his team on building upon their success.”
Jim Siedliski will serve as Van Wagner’s General Manager leading the sales and management of the corporate partnership program at the NJCAA. Jim brings over 20 years experience in athletics as a former Associate Commissioner for both the American Athletic Conference and Big East Conference.
The NJCAA is the nation’s second-largest national intercollegiate sports organization (second to the NCAA). Each year, nearly 70,000 student-athletes from over 500 member colleges compete in 28 different sports. In addition, the NJCAA hosts 53 national championship events each year. By joining forces with Van Wagner, the NJCAA is poised to redefine the landscape of two-year college athletics and create a platform that attracts greater attention, investment, and opportunities for student-athletes and member institutions.
Since 1938, the NJCAA has served as the nation’s premier governing body for two-year collegiate athletics, providing student-athletes opportunities to PREPARE, COMPETE, SUCCEED and ACHIEVE in their academic and athletic disciplines. The NJCAA is the second-largest national intercollegiate athletic organization in the United States with over 500 member schools in 44 states. Each year over 3,400 teams compete in 28 different sports across multiple divisions in the NJCAA and the organization sponsors 53 national championship events and sanctioned bowl games. www.njcaa.org
About Van Wagner
Van Wagner is a leading sports advertising and entertainment agency, with global expertise in live events, sponsorship sales, multimedia rights and aerial advertising. Van Wagner creates, advises and sells on behalf of world-class teams, leagues, brands and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA and international soccer, sponsorships sales, college multimedia rights and in-venue content production at the world’s biggest sporting events. For more information, visit www.vanwagner.com.