Temple University Athletics Announces Multi-Year Multimedia Rights Partnership with Van Wagner April 1, 2024
PHILADELPHIA, PA – Temple University Athletics announced today that it agreed to a new multi-year multimedia rights partnership with Van Wagner, a leading collegiate athletics marketing agency. This strategic alliance, commencing with the 2024-25 academic year, marks a significant milestone in Temple’s pursuit of elevating its brand presence across local, regional, and national platforms. The exclusive partnership was confirmed by Temple University Vice President and Debbie and Stanley Lefkowitz ’65 Director of Athletics, Arthur Johnson.
“Temple University Athletics is excited to welcome Van Wagner, a leading sports advertising and entertainment agency, as our exclusive multimedia rights partner,” said Johnson. “We went through an exhaustive evaluation process, examining proposals from different firms, Van Wagner distinguished itself with a comprehensive plan to help continue to grow the Temple brand on a local, regional and national stage. I want to thank our partner, Dan Gale and his team at LEONA, for their guidance as a trusted consultant through this process.”
Expressing enthusiasm for the collaboration, Mike Palisi, President of Van Wagner College, stated, “We are extremely proud to launch our partnership with Temple University Athletics. As Philadelphia’s premier public university, with a vibrant community of approximately 30,000 students and a storied legacy of athletic accomplishments, Temple presents tremendous opportunities for corporate and brand engagement. With the visionary leadership of Vice President and Director of Athletics Arthur Johnson and his senior team, we look forward to maximizing what promises to be an exciting future for the Owls.”
Van Wagner, recognized as the fastest, organically grown collegiate multimedia rights company in the industry, represents more than 40 colleges, universities, and conferences. Drawing upon its extensive experience in collegiate sports, Van Wagner has a proven track record of delivering tangible results with a partnership model designed to optimize the value of multimedia rights and increase fan engagement on campuses. The agency will build new opportunities for Temple Athletics and for corporate sponsors and media partners, while also expanding upon existing collaborations.
In addition to making strategic investments aimed at enhancing the overall experience for Owls’ fans, Van Wagner will collaborate closely with Temple leadership on naming rights initiatives and work side-by-side to provide guidance to student-athletes in navigating NIL (Name, Image, and Likeness) opportunities within the parameters of NCAA regulations.
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About Van Wagner:
Van Wagner is a leading sports advertising and entertainment agency, with global expertise in filmed and live entertainment, sponsorship sales, multi-media rights, and aerial advertising. Van Wagner, creates, advises, and sells on behalf of world-class teams, leagues, brands, and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and international soccer, sponsorships sales, college multi-media rights, and in-venue content production at the world’s biggest sporting events. For more information, visit www.vanwagner.com.