MLB & Maui Jim

The Matrix Moment: How One Replay led to 53 Million+ Impressions

Our TV-Visible signage at home plate offers the most high-impact and efficient way for advertisers to reach millions of consumers watching sports on TV.  Added value opportunities like instant replays and highlights reels extend the visibility millions more across screens.


Case in point:

Luxury sunglasses brand, Maui Jim, was prominently on display on our Home Plate TV signage at the Oakland Coliseum when a line drive ball was returned to then Houston pitcher Collin McHugh. In a split-second move that resembled a maneuver from The Matrix film franchise, the pitcher miraculously avoided a direct hit.

The single play received over 53 million impressions and views from national and local TV highlight reels, instant replays, and exposure across social media – all while the Maui Jim brand was visible throughout the play.

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