Liberty University Athletics Announces Extension with Van Wagner

November 17, 2022

Liberty University Athletics Announces Extension with Van Wagner featured image

NEW YORK (November 17, 2022) – Liberty University Athletics and Van Wagner have announced a five year extension of their exclusive multimedia rights partnership.

“Liberty Athletics is the fastest rising program in the nation and our partnership with Van Wagner has been instrumental in fueling our ascent,” said Director of Athletics Ian McCaw. “The Van Wagner team has significantly expanded our multi-media rights portfolio while adding value for our corporate partners, campus community and Flames Nation.”

Van Wagner will continue to oversee and grow the corporate sponsorship program including enhancing the in-venue experience for the program’s sponsors, business partners and a growing and dedicated Flames fan base.

“Our partnership with Liberty University and the opportunity to work with their senior leadership team has exceeded my high expectations,” said Mike Palisi, President of Van Wagner College. “The incredible rise of Liberty Athletics is only surpassed by the University’s investment in the program and commitment to the overall development of the Flames student-athletes. We appreciate the confidence that Liberty continues to have in Van Wagner and we look forward to building upon the unprecedented success we have enjoyed together.”

Since 2014, Van Wagner has become a leader in college sports marketing and represents the sponsorship or multimedia rights for multiple schools and athletic conferences, including the America East Conference, Big South Conference, Big West Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association, Metro Atlantic Athletic Conference, Southland Conference, Sun Belt Conference, Western Athletic Conference, and the West Coast Conference, as well as Arizona State National Sales, Canisius College, Coastal Carolina University, East Tennessee State University, Furman University, Florida International University, Georgia State University, Jacksonville University, Kennesaw State University, Liberty University, Loyola University Maryland, University of Maine, Miami University, Niagara University, Pepperdine University, Samford University, Rider University, Siena College, Saint Joseph’s University, Sam Houston State University, Santa Clara University, South Florida National Sales, Southern Utah University, Stony Brook University, The University of Texas at El Paso, Towson University, Valparaiso University and The College of William & Mary.


About Liberty University

Liberty University, founded in 1971, is the world’s premier Christian university, one of the largest private, nonprofit universities in the nation, and the largest university in Virginia. Located near the Blue Ridge Mountains on over 7,000 acres in Lynchburg, Va., Liberty offers more than 700 unique programs of study from the certificate to the doctoral level. Over 450 programs are offered online. Utilizing its world-class infrastructure and Christian faculty, Liberty’s mission is to Train Champions for Christ with the values, knowledge, and skills essential for impacting tomorrow’s world.

Liberty’s athletics programs have competed at the NCAA Division I level since 1988 and have been a successful member of the Big South Conference (1991-2018) and the ASUN Conference (2018-Present). During the 2023-24 athletics seasons, Conference USA will be the new home for Liberty’s athletics programs, including its football program which has competed as an FBS independent since 2018.

Liberty has won 16 conference all-sports trophies in the last 25 years, 180-plus Division I conference championships and six NCAA Division I national champions.

Liberty’s football is just one of five FBS teams in the country who have won a bowl game each of the last three seasons, joining Alabama, Georgia, Kentucky and Louisiana. Liberty, in its third year of full FBS eligibility, earned its third straight bowl victory in 2021 and is one of two teams in NCAA history to win bowl games in each of their first three years after transitioning to FBS from FCS.


About Van Wagner

Van Wagner is a leading entertainment and sports agency, with global expertise in filmed and live entertainment, sponsorship sales, multimedia rights, and out of home advertising. Van Wagner, creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and international soccer, sponsorships sales, college multi-media rights, and in-venue content production at the world’s biggest sporting events. For more information, visit