Fairfield University and Van Wagner Forge Exclusive Athletic Multimedia Rights and Marketing Partnership
July 17, 2023
NEW YORK (July 17, 2023) – Fairfield University and Van Wagner today announced their dynamic multi-year partnership, wherein Van Wagner will serve as the exclusive overseer of Fairfield’s Athletic Department’s multimedia rights and select campus-wide partnership initiatives.
Harnessing their expertise and creativity, Van Wagner will collaborate closely with the athletic department and university leadership to craft innovative, customized multimedia packages. With a dedicated sponsorship team, Van Wagner aims to increase national brand awareness, while simultaneously generating invaluable opportunities for corporate partners, business collaborators, and the enthusiastic Stags fan base. Expanding beyond athletics, Van Wagner will prioritize campus-wide prospects, granting businesses access and exposure across campus.
“We are thrilled to welcome Van Wagner as our athletics multimedia rights partner,” said Vice President for Athletics Paul Schlickmann. “Van Wagner is a widely respected industry leader who shares the excitement surrounding the transformational impact of the Leo D. Mahoney Arena as a shining example of our incredible University trajectory, the strength of our Athletics program and our shared commitment to comprehensive excellence. We are excited about this strategic initiative as an opportunity to engage with all campus units to showcase our University and build new external partnerships in an effort to continue our growth and success while enhancing the fan experience.”
Van Wagner leads with a successful track record, currently representing colleges, universities, and conferences across the United States. Widely recognized for their exceptional growth within the collegiate athletics marketing sector, Van Wagner expertly manages the multimedia rights of the Metro Atlantic Athletic Conference (MAAC) and proudly represents other prominent MAAC member institutions such as Siena College and Rider University.
“We are incredibly honored to partner with Fairfield University, a prestigious institution that shares our commitment to excellence,” said Mike Palisi, President of Van Wagner College. “Together, we will create innovative and impactful multimedia solutions and strategic, business collaborations that enhance the university’s brand and drive success. We look forward to a fruitful collaboration that elevates Fairfield’s athletic program and enriches the fan experience.”
With this strategic partnership, Fairfield’s Athletic Department is poised to embark on a new era of success and growth. The combined expertise, resources, and shared vision will undoubtedly strengthen Fairfield’s presence in the collegiate athletics landscape while delivering unparalleled opportunities for partners, student-athletes, and alumni.
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Fairfield University is a modern, Jesuit Catholic University, rooted in one of the world’s oldest intellectual and spiritual traditions. More than 5,000 undergraduate and graduate students from 36 states, 47 foreign countries, the District of Columbia and Puerto Rico are enrolled in the University’s five schools. In the spirit of rigorous and sympathetic inquiry into all dimensions of human experience, Fairfield welcomes students from diverse backgrounds to share ideas and engage in open conversations. The University is located in the heart of a region where the future takes shape, on a stunning campus on the Connecticut coast just an hour from New York City.
ABOUT VAN WAGNER
Van Wagner is a leading sports advertising and entertainment agency, with global expertise in live events, sponsorship sales, multimedia rights and aerial advertising. Van Wagner creates, advises and sells on behalf of world-class teams, leagues, brands and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA and international soccer, sponsorships sales, college multimedia rights and in-venue content production at the world’s biggest sporting events. For more information, visit www.vanwagner.com.