NEW YORK (AdAge.com) -- Despite downturns and disruptions in other media,
outdoor advertising continues to grow as one of the industry's true bright spots. This
interview with Richard Schaps, CEO of Van Wagner Communications, takes a look at
the state of the billboard business that may soon be using new digital sign technologies
to lure advertisers away from newsparpers. Van Wagner, which has estimated annual
revenueof $250 million, manages many signs in Times Square as well as hundreds of
other billboards across New York.