Situation:
NBC Universal was looking to create a new display that could promote the full range of this media giant's offerings and also allow them to promote their strategic alliance with Sharp. This display would need to be at a prominent location and its design would need to create a strong presence amid the clutter and noise of Times Square.

Solution:
Van Wagner provided NBCU the essential elements required for a project of this nature; an unequalled site, full design and construction services and a plan for effective on-going maintenance.

This display is located literally at the Crossroads of the World at 5 Times Square on the southwest corner of 7th Avenue and 42nd Street. Vehicular and pedestrian traffic at this intersection are unrivalled and the immediate area is widely characterized as the media capital of the world.

Van Wagner provided a full range of design and project management services to NBCU and worked hand-in-hand with NBCU's Technical Architecture and Advanced Technologies divisions in the development of all aspects of this 3600 square foot multi-media spectacular display.

Van Wagner Sign Erectors, a wholly owned subsidiary of Van Wagner, was part of the team that won the competitive bid for construction of this display and was responsible for fabricating nearly 80 tons of steel need for the structure and for the installation and electrical hookup of all of the signage elements.

Van Wagner's sign hangers and electricians, the same team that built and installed the display, will perform all required copy changes and maintenance throughout the term of the media contract.

Result:
A distinguished display at a prominent location for this media conglomerate, designed, built and maintained seamlessly by a committed team of Van Wagner professionals.