Team Advisory

Van Wagner's Team Advisory Group specializes in maximizing opportunities for our team, property, and brand clients in naming rights, sponsorship, premium ticketing, and analytics. Our team of industry leading experts delivers results that can securitize financing, create better fan experiences, and long-term value for partners through unmatched experience, a tested approach, and proven analytics.

Unique Approach

Van Wagner is the world’s leader in naming rights. Our team has been involved in billions of dollars in naming rights and top-tier partnership deals, representing both buyers and sellers, across every major sports league since 2000. We offer clients a custom-designed suite of services that fit their unique, individual circumstances, with an eye on maximizing the long-term revenue/value opportunity. Our goal is to deliver what teams, colleges, and properties actually need: balanced, strategic, and actionable solutions.

Rooted in Analytics

Van Wagner Insights, our in-house data and analytics team is a leader in the accurate measurement of sponsorship, broadcast, and advertising efficiency in sports, offering a wealth of customized analytical reporting to our team, property, and brand clients. A rare combination of cutting-edge data science and real-world sponsorship sales experience uniquely combine to deliver reliable valuations of naming rights value, sponsorship utility, and impressions in broadcast visible signage

New Build Experts

Our Team Advisory group has been behind the scenes on some of the most successful recent stadium openings in sports, including the new home of the Minnesota Vikings, U.S. Bank Stadium, the first modern NFL stadium to open 100% sold-out and SunTrust Park in Atlanta, where the Braves revolutionized the concept of integrating a mixed use development into a Ballpark plan. Our team sees the whole picture, from early financing securitization work and architectural planning to pre-opening adjustments, with services designed to maximize the once-in-a-lifetime opportunity a new venue represents.

Our Work

Naming Rights & Sponsorship
  • Valuation & Financing Securitization
  • Feasibility Analysis
  • Broadcast Exposure
  • Asset Architecture & Peer Review
  • Pricing & Category Strategy
  • Narrative Planning & Presentation Development
  • Go-To-Market Planning
  • Third-Party Sales Representation
  • Closing & Process Consultation
Premium Ticketing
  • Market & Pricing Analysis
  • Premium Area Design
  • Sales Center Design
  • PSL, Club, and Suite Strategic Planning
  • Third-Party Sales Execution
  • Sales Training & Staff Development
Van Wagner Insights
  • Broadcast Visibility & Efficiency Measurement
  • Broadcast-Optimization Design
  • Sponsorship Inventory Optimization
  • Rate Card Analysis
  • Asset Valuation
  • Custom Projects
Current & Recent Clients
  • Texas Rangers
  • Minnesota Vikings
  • Atlanta Braves
  • Indiana Pacers
  • FC Barcelona
  • New York Yankees
  • DC United
  • Brooklyn Nets
  • Bellator MMA