In 2005, Van Wagner Dorna U.S.A. conceived and implemented one of the most highly visible sponsorship programs in NCAA football, the Allstate Field Goal Nets program. Partner schools display the Allstate "Good Hands®" logo on the goalpost netting of 65 Division 1-A college football stadiums.

Also in 2005 Van Wagner Sports and Entertainment introduced a new marketing initiative, combining Van Wagner Dorna U.S.A.'s unique national college and university platform with a remarkable stadium branding opportunity. The Stadium Domination program fuses sponsorship with the heritage and tradition associated with major college football programs. Advertisers receive logo placements in highly visible locations on the wrapped base wall and lower bowl.