The Placement: Dorna's in-game advertising repeatedly places brands in front of over 20 million fans in the seats and hundreds of millions of TV viewers every season. Situated courtside, atop the hardwood floor beneath the scorer's table, behind home plate in Major League Baseball and in the end zone in NCAA Football, individual ad messages receive approximately 3 minutes of on-camera TV visibility and 9 to 12 minutes of in-arena time per game. Static and digital signage opportunities are available.