News

University of Maine and Van Wagner Announce Multimedia Rights Partnership

Jun 16th 2022

NEW YORK (June 16, 2022) – Van Wagner and University of Maine Athletics today announced a new 10-year partnership with Van Wagner exclusively overseeing the Athletic Department’s sponsorship and multimedia rights.

Van Wagner will be dedicated to enhancing Maine Athletics’ brand and designing comprehensive sponsorship packages. Working with the Maine athletic department, Van Wagner will negotiate and manage all elements including digital advertising, broadcast rights, hospitality, premium signage, and game day marketing assets, among others.

"We are thrilled to have Van Wagner join our UMaine Family,” said Ken Ralph, UMaine Director of Athletics. “At every step of the process, they demonstrated a keen awareness of the university's goals and aspirations. Van Wagner set themselves apart by fully grasping the impact of the Black Bear brand in the state and throughout the region. I am also happy to share that Justin Barnes will remain the General Manager working for Van Wagner on behalf of the UMaine Athletics corporate partnership program. We're looking forward to a long and healthy relationship which will drive great value to our sponsors, donors, fans, partners, and the university community."

Founded in 1865, the University of Maine is a land, sea and space grant institution and the flagship campus of the University of Maine System. The University of Maine advances learning and discovery through excellence and innovation in undergraduate and graduate academic programs while addressing the complex challenges and opportunities of the 21st century through research-based knowledge. Opportunity for all members of the University of Maine community is a cornerstone of the University’s mission.

“I’m thrilled, both professionally and personally, about our new partnership with the University of Maine Black Bears,” said Mike Palisi, President of Van Wagner College. “As a former Assistant Athletic Director at UMaine, I know first-hand the power, passion and pride of this great University and State. Our Van Wagner family is eager to work with Director of Athletics Ken Ralph, the coaches and staff, and the fans and alumni on building a Corporate Partners program that is reflective of this transformational time at the University thanks to the generosity of the Harold Alfond Foundation.”

Since 2014, Van Wagner has become a leader in college sports marketing and was developed to represent the sponsorship or multimedia rights for multiple schools and athletic conferences, including the America East Conference, Big South Conference, Big West Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association, Metro Atlantic Athletic Conference, Southland Conference, Sun Belt Conference, Western Athletic Conference, and the West Coast Conference, as well as Arizona State National Sales, Canisius College, Coastal Carolina University, East Tennessee State University, Furman University, Florida International University, Georgia State University, Jacksonville University, Kennesaw State University, Liberty University, Loyola University Maryland, Miami University, Niagara University, Pepperdine University, Samford University, Rider University, Siena College, Saint Joseph’s University, Sam Houston State University, Santa Clara University, South Florida National Sales, Southern Utah University, Stony Brook University, The University of Texas at El Paso, Towson University, Valparaiso University and The College of William & Mary.

ABOUT MAINE

The University of Maine is home to the state’s only Division I athletics program. The Black Bears are proud to boast two National Championships, 1993 Men’s Ice Hockey and 1999 Men’s Ice Hockey, to go along with 46 conference titles. Maine Athletics supports 17 varsity programs while serving as a member of three conferences including the America East, Hockey East, and the Colonial Athletic Association (football).

ABOUT VAN WAGNER

Van Wagner Sports, a wholly-owned subsidiary of Van Wagner Group LLC, creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and the highest levels of international soccer, sponsorships sales, college multi-media rights, and in-venue content production at the world’s biggest sporting events. www.vanwagner.com.