News

Sam Houston State University Athletics and Van Wagner Announce Multimedia Rights Partnership

Jan 6th 2021

NEW YORK (January 6, 2021) - Van Wagner and Sam Houston State University Athletics announced a long-term partnership naming Van Wagner as the Athletic Department’s exclusive multimedia rights partner and sales agent for managing corporate sponsorships and media sales.

“We couldn’t be happier to be joining into a partnership with Van Wagner. This is the next step as we continue to build our brand as an athletic department” said Sam Houston State Director of Athletics Bobby Williams. “This agreement with Van Wagner will help strengthen our department’s existing corporate partnerships and expand future sponsorship opportunities. When we make decisions about our department, one of the biggest factors is how can we help define the student athlete experience. With the assistance of Van Wagner, we can continue to do what’s best for our program and our student athletes as well as continue to provide a game day experience that will have our fans returning game after game.”

Van Wagner will work with the University’s athletic leadership to create meaningful yearlong assets to enhance the overall game day experience and create unique and valuable sponsorship opportunities. Van Wagner will execute and manage sponsorships that include digital and social media content, radio rights, hospitality events and in-game promotional features.

“We are very proud to announce our partnership with Sam Houston State University, an institution and athletics program steeped in success both on and off the field of play,” said Mike Palisi, Van Wagner Executive Vice President. “The institution’s motto ‘The measure of a Life is its Service’ resonates with all that is good in collegiate athletics. We look forward to working with Director of Athletics Bobby Williams and his entire leadership team on building a Corporate Partners program that maximizes return for both sponsors and the program as a whole.”

For more than 139 years, Sam Houston State has been preparing students for meaningful lives of achievement. Its motto, “The measure of a Life is its Service,” resonates among its 21,500+ students and echoes across eight colleges and beyond its Huntsville roots. Sam Houston State University is a member of the Southland Conference, also a Van Wagner partner, and their NCAA Division I athletics program features 15 varsity sports teams.

Since 2014, Van Wagner has become a leader in college sports marketing and was developed to represent the sponsorship or multimedia rights for multiple schools and athletic conferences, including the America East Conference, Big South Conference, Big West Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association, Metro Atlantic Athletic Conference, Southland Conference, Sun Belt Conference Western Athletic Conference, and the West Coast Conference, as well as Arizona State National Sales, Canisius College, East Tennessee State University, Furman University, Florida International University, Georgia State University, Jacksonville University, Kennesaw State University, Liberty University, Longwood University, Loyola University Maryland, Loyola Marymount University, Miami University, Niagara University, Pepperdine University, Samford University, University of San Francisco National Sales, Rider University, Siena College, Saint Joseph’s University, Saint Peter’s University, Santa Clara University, Southern Utah University, Stony Brook University, The University of Texas at El Paso, Towson University, Valparaiso University and The College of William & Mary.

ABOUT SAM HOUSTON STATE

Named for Sam Houston, Texas’ greatest hero, Sam Houston State University continually strives to honor its historical roots through academic excellence that includes exceptional teaching from faculty. For more than 139 years, SHSU has been preparing students for meaningful lives of achievement. Its motto, “The measure of a Life is its Service,” resonates among its 21,500+ students and echoes across eight colleges and beyond its Huntsville roots.

While embracing its legacy, SHSU also strives to meet the needs of contemporary students, both traditional and online. With a variety of fully online undergraduate and graduate degrees and numerous certificates and certifications, all of which are taught by on campus professors, SHSU Online has the option you’re looking for to reach your academic, personal, and professional goals.

SHSU is more than an institution of higher learning; it is also a great employer. For the past eight years, The Chronicle of Education has named SHSU a “Great College to Work For.”

With over 90 bachelor's degree programs, more than 60 master’s degree programs and 10 doctoral programs, including the nation’s first PhD in Forensic Science, SHSU offers an exceptional college experience. SHSU continually strives to meet the needs of contemporary students, both traditional and online.

ABOUT VAN WAGNER

Van Wagner is a wholly owned subsidiary of Van Wagner Group LLC that creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and the highest levels of international soccer, sponsorships sales, premium ticketing, college multi-media rights, and in-venue content production at the world’s biggest sporting events. www.vanwagner.com

Media Contacts:

Van Wagner: Mike Palisi – mpalisi@vanwagner.com or (212) 699-8627

Sam Houston State: Jason Barfield, Sports Information, JDB014@shsu.edu or (936) 294-3533

Stephanie Knific, University Public Information Officer, SJK025@shsu.edu (936-294-1833)