Sun Belt Conference and Van Wagner Announce Multimedia Rights Partnership

Sep 29th 2020

NEW ORLEANS - The Sun Belt Conference has agreed to a multi-year sponsorship sales agreement with Van Wagner. Van Wagner will negotiate and manage select multimedia rights effective immediately, as well as serve as the Conference’s corporate sponsorship representative.

“The Sun Belt Conference is excited to partner with Van Wagner,” said Sun Belt Commissioner Keith Gill. “We know that Mike Palisi and the work from the entire Van Wagner team will help lead to increased exposure and revenue opportunities that will benefit all of our member institutions.”

Working with SBC leadership, Van Wagner will work to enhance event-driven experiences for the Conference while creating a year-round brand presence for sponsors, member institutions and their fan bases through sponsorship sales, promotions, event production and marketing initiatives.

”We are thrilled to announce our partnership with the Sun Belt Conference,” said Mike Palisi, Executive Vice President at Van Wagner. “The opportunity to work with Commissioner Keith Gill and his outstanding leadership team to build upon the success of the conference and corporate partners program is an honor. The Sun Belt Conference, with its 12 excellent member institutions, has enjoyed tremendous growth and success in most recent years and delivers a compelling platform for corporate America to embrace through strategic partnerships.”

Leona Marketing Group, led by President Dan Gale, helped the Sun Belt establish its new partnership with Van Wagner. “We want to thank Dan Gale and the Leona Marketing Group for being instrumental with connecting us to Van Wagner,” said Gill. “Their insight and guidance will position the Sun Belt Conference for continued growth and success through an unprecedented time in our country.”


With each passing season, the Sun Belt Conference continues to challenge itself, and its competitors, in all aspects of intercollegiate athletics. Not content with being simply the youngest football conference in the Football Bowl Subdivision, the conference has shown that it can rise every season.

App State, Arkansas State, Coastal Carolina, Georgia Southern, Georgia State, Louisiana, ULM, South Alabama, Texas State and Troy give the league 10 football members. Little Rock and UTA compete as SBC members in sports other than football.


Van Wagner is a wholly owned subsidiary of Van Wagner Group LLC that creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and the highest levels of international soccer, sponsorships sales, premium ticketing, college multi-media rights, and in-venue content production at the world’s biggest sporting events.