News

Metro Atlantic Athletic Conference and Van Wagner Sports and Entertainment Announce Multi-Year Marketing and Sponsorship Agreement

Jul 2nd 2019

Edison, NJ - Van Wagner Sports & Entertainment and the Metro Atlantic Athletic Conference (MAAC) announced a long-term marketing and sponsorship agreement. Van Wagner will manage the multimedia rights and negotiate and execute corporate sponsorships on the Conference’s behalf.

Working with MAAC leadership, Van Wagner will work to enhance event-driven experiences for the Conference while creating a year-round brand presence for sponsors, member institutions and their fan bases through sponsorship sales, promotions, event production, broadcast rights and marketing initiatives.

“Securing Van Wagner to represent the MAAC in its sponsorship sales efforts is a great addition to the conference’s marketing and branding efforts”, notes MAAC Commissioner Rich Ensor. “The agreement positions the MAAC well for increased sales and marketplace exposure as the conference enters into a 3-year agreement to host its annual MAAC Men’s and Women’s Basketball and Esports Championships at Jim Whalen Boardwalk Hall in Atlantic City, NJ. I expect great results from the Van Wagner sales team and look forward to making the partnership arrangement a win for the MAAC, Boardwalk Hall and Van Wagner.”

Van Wagner has similar partnerships with five MAAC member and associate member institutions including Canisius College, Niagara University, Rider University, and Siena College. Earlier this month, MAAC member Saint Peter’s University announced a campus-wide deal naming Van Wagner as its exclusive agent for campus-wide strategic partnerships, athletic sponsorships and multimedia rights.

“Van Wagner is extremely proud of the relationships it has with member and associate members of the Metro Atlantic Athletic Conference and looks forward to building a similar relationship with the Conference as a whole,” said Van Wagner Executive Vice President Mike Palisi. “MAAC Commissioner Richard Ensor has entrusted us to build a dynamic marketing and comprehensive sponsorship offering and we look forward to working with the Conference’s leadership to do exactly that in the years to come.”

With the addition of the MAAC, Van Wagner now represents eight major athletic conferences and continues to build its portfolio of conferences and universities nationwide. Van Wagner currently represents the West Coast Conference, Western Athletic Association, Colonial Athletic Association, America East Conference, Central Intercollegiate Athletic Association, Southland Conference and the Big South Conference, as well as dozens of Division I programs nationwide.

About the Metro Atlantic Athletic Conference: With 11 institutions strongly bound by the sound principles of quality and integrity in academics and excellence in athletics, the Metro Atlantic Athletic Conference (MAAC) is in its 39th year of competition during the 2019-20 academic year. Current Conference members include: Canisius College, Fairfield University, Iona College, Manhattan College, Marist College, Monmouth University, Niagara University, Quinnipiac University, Rider University, Saint Peter’s University, and Siena College.