News

William & Mary and Van Wagner Sports & Entertainment Announce Multimedia Rights Partnership

Oct 30th 2018

NEW YORK (October 30, 2018) - Van Wagner Sports and Entertainment (VWSE) and William & Mary (W&M) have agreed to a long-term partnership naming VWSE as the exclusive sales agent for campus-wide strategic business partnerships, athletic sponsorships and multimedia rights with an initial term through 2028.

Per the agreement, VWSE will work with W&M leadership to explore opportunities that drive business relationships benefitting the community and the university, its students and faculty on a year-round basis. 

VWSE will represent William & Mary Athletics in negotiations for partnership opportunities that will increase the exposure of the athletics department, its student-athletes and the University as a whole. In addition, VWSE Collegiate Services will be responsible for selling and managing W&M’s broadcast and digital media assets.

“This partnership with Van Wagner is indicative of the power of the national brand of William & Mary,” said William & Mary Director of Athletics, Samantha K. Huge.  “Van Wagner is a leader in the collegiate space and will create opportunities for us that will ultimately benefit our tremendous student-athletes.  We are excited to take yet another step forward and we are honored to partner with a company who shares our values.”  

Based in Williamsburg, Virginia, William & Mary is the second-oldest institution of higher education in the nation, offering a world-class education at an exceptional value. W&M has been a member of the NCAA since 1936-37 and has appeared in national tournaments or bowl games more than 250 times. In 2010, it became the first school in the Colonial Athletic Association to reach 100 CAA titles. The Tribe currently has 142 CAA titles, the most in league history.

“Van Wagner is thrilled to announce this historic partnership agreement which includes both campus-wide and athletic sponsorship opportunities at one the nation’s oldest and most prestigious colleges,” said Mike Palisi, Executive Vice President of VWSE. “It is hard to imagine a more dynamic team than William & Mary President Katherine A. Rowe and Director of Athletics Samantha Huge and I want to thank them both for trusting Van Wagner to represent this extraordinary institution in a campus-wide partnership that will undoubtedly benefit W&M, its students, faculty, fans and supporters.”

Since 2014, VWSE Collegiate Services has become a leader in college sports marketing and developed to represent the sponsorship or multimedia rights for multiple schools and athletic conferences, including the America East Conference, Big South Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association, Western Athletic Conference, and the West Coast Conference, as well as Arizona State National Sales, Canisius College, East Tennessee State University, Florida International University, Georgia State University, Kennesaw State University, Liberty University, Longwood University, Loyola University Maryland, Loyola Marymount University, Niagara University, Pepperdine University, Rider University, Samford University, University of San Francisco, Siena College, Saint Joseph’s University, Santa Clara University, Stony Brook University, Towson University and Valparaiso University.


About William & Mary

William & Mary is one of the nation’s oldest and most prestigious institutions of higher learning, and continually ranks among the top public universities in the country.  The William & Mary Athletics program is home to 23 varsity sports and more than 500 student-athletes, competing in the Colonial Athletic Association.  W & M has won 142 CAA championships, by far the league leader, in addition to two NCAA Championships (men’s tennis).

 

About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.

 

Media Contacts:

VWSE: Mike Palisi – mpalisi@vanwagner.com or (212) 699-8627   

W&M: Pete Clawson – pmclaw@wm.edu or (757)221-3369