Van Wagner Sports & Entertainment to Sell Sponsorships and Media for the Breeders’ Cup World Championships and Challenge Series

Jun 21st 2018

NEW YORK (June 21, 2018)  - Van Wagner Sports & Entertainment (VWSE) announced a media and sponsorship sales representation agreement with Breeders’ Cup Limited, the organizers of the Breeders’ Cup Challenge Series and World Championships.

Under the new partnership, VWSE will represent several brand categories for multi-platform sponsorship assets around the Breeders’ Cup Challenge Series, which features 26 televised races on NBC and NBCSN (there are 85 Challenge Races worldwide, 52 in North America and 33 abroad) from June through October, and the Breeders’ Cup World Championships, the most prestigious annual Thoroughbred horseracing event and richest two days in sports. NBC Sports has also televised four Breeders’ Cup Challenge races from the Royal Ascot meeting in June. The 2018 World Championships are scheduled for November 2-3 at Churchill Downs in Louisville, Kentucky.

“Van Wagner is thrilled to add the Breeders’ Cup to our portfolio,” said Rem de Rohan, VP of Global Sales, VWSE. “For 34 years, the Breeders’ Cup has represented the pinnacle of horse racing and routinely delivers a clientele and array of assets that are very desirable to brands. The team has an exciting four-year strategy of hosting the World Championships at a series of top racetracks and it means a lot to kick off our partnership this year at Churchill Downs.”

Breeders’ Cup’s brand partnership offering encompasses a host of multiplatform assets, including intellectual property rights, on-site activations and VIP hospitality, digital, print, and social extensions, commercial media inventory and in-telecast enhancements for more than 23 hours of live competition programming across NBC and NBC Sports Network, and more.

“Over the years, Van Wagner has produced a proven track record of success in delivering first-class sponsorships targeted to the specific needs of its clients and partners, said Bryan Pettigrew, Chief Marketing Officer of Breeders’ Cup Ltd. “We look forward to this new relationship with Van Wagner servicing the Breeders’ Cup.”

This year, the NBC Sports Group will televise 11 live Breeders’ Cup Challenge Series broadcasts featuring more than 25 “Win and You’re In” races. Coverage began on June 9 from the Ogden Phipps Skates at Belmont Park in Elmont, New York. The 2018 Breeders’ Cup World Championships will crown 14 champions over two days of racing. The Championships, held annually since 1984, are expected to draw upward of 100,000.


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About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.


About Breeders’ Cup The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2018 Breeders’ Cup World Championships, consisting of 14 races (13 Grade 1 events) with purses and awards totaling more than $30 million, will be held November 2-3 at Churchill Downs in Louisville, Ky., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup website, You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter, Instagram and YouTube.