News

Van Wagner Sports & Entertainment Joins as an Agency of Record for the 2018 FEI World Equestrian Games™

Jun 4th 2018

NEW YORK (June 4, 2018) - Van Wagner Sports & Entertainment (VWSE) announced a media and sponsorship sales representation agreement with the upcoming FEI World Equestrian Games™ Tryon 2018 (WEG) and the Tryon International Equestrian Center (TIEC.) Equestrian Sport Productions, LLC, is the management entity for the event.

Under the new partnership, VWSE will represent a variety of brand categories for multiplatform sponsorship assets around the 2018 WEG, set for Sept. 11-23, 2018, at the TIEC, located less than 90 miles west of Charlotte, North Carolina.

“We are thrilled to add the 2018 FEI World Equestrian Games to our portfolio,” said Rem de Rohan, VP of Global Sales, VWSE. “The teams at Equestrian Sport Productions and Tryon International Equestrian Center are building a top-notch experience for the fans of this exciting sport and we have already seen interest from world class brands that want to interact with the exceptional clientele that will both attend and tune in.”

The offering encompasses commercial media inventory and in-telecast enhancements for 60+ hours of live competition programming across NBC, NBCSN and The Olympic Channel, as well as assets including intellectual property rights; presenting sponsorships; in-venue video board presentations and announcements; digital, social and print media extensions; on-site VIP hospitality; and more.

“We are pleased to enlist the assistance of the Van Wagner Sports & Entertainment team to help connect us with brands looking for the global commercial exposure that the 2018 WEG will deliver,” said Katherine Bellissimo, Chief Marketing Officer of Equestrian Sport Productions.

The FEI World Equestrian Games™, held every four years in the middle of the Olympic cycle, is poised to be the largest sporting event in the United States, and fourth largest in the world this year, with participation from more than 70 nations and 1,000 athletes.

The event combines World Championships in the Olympic disciplines of Jumping, Dressage and Eventing, the Paralympic discipline of Para-Equestrian Dressage and Driving, Endurance, Vaulting and Reining.

For more information, visit www.Tryon2018.com.

About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.

About Equestrian Sport Productions, LLC

Equestrian Sport Productions, LLC is the management entity for the Winter Equestrian Festival (WEF), the world’s largest and longest running horse show; the Adequan® Global Dressage Festival (AGDF), and International Polo Club Palm Beach (IPC) and other events held at the Palm Beach International Equestrian Center in Wellington, Florida. Combined, these events draw thousands of horses and tens of thousands of riders, owners, grooms, and service providers from around the world every winter. The WEF and AGDF offer world-class hunter, jumper, and dressage competition at one of the premier equestrian facilities in the world and contribute more than $120 million dollars of economic impact to Palm Beach County every year, while IPC hosts the world’s top international high-goal polo during the winter season. WEF also hosts the “Great Charity Challenge presented by Fidelity Investments®”, which has raised more than $10 million for more than 100 Palm Beach County charities in its seven-year history.

About Tryon International Equestrian Center

Tryon International Equestrian Center at Tryon Resort, host of the FEI World Equestrian Games™ Tryon 2018, is one of the world’s premier equestrian lifestyle destinations. From carousel to competition, the mission of Tryon Resort is to celebrate the magic of the horse, grow equestrian sport, and increase access to this majestic animal. With first-class facilities for hunter/jumper, dressage, and eventing competitions, the facility will soon accommodate all eight equestrian disciplines.

Tryon Resort is a spring, summer and fall haven for equestrian competitors and enthusiasts, and a year-round destination for connoisseurs of diverse cuisine and shopping, lodging getaways, and family entertainment. Learn more at www.Tryon.com.

About the FEI World Equestrian Games™

The FEI World Equestrian Games™, held every four years in the middle of the Olympic cycle, is the property of the Fédération Equestre Internationale (FEI), the world governing body for horse sport recognised by the International Olympic Committee (IOC). It is one of the biggest events on the global sporting calendar, combining World Championships in the Olympic disciplines of Jumping, Dressage and Eventing, the Paralympic discipline of Para-Equestrian Dressage, as well as Driving, Endurance, Vaulting and Reining.

The inaugural FEI World Equestrian Games™ were hosted in Stockholm (SWE) in 1990. Since then the Games have been staged in The Hague (NED) in 1994, Rome (ITA) in 1998, Jerez (ESP) in 2002, and Aachen (GER) in 2006. The first Games to be organised outside Europe were the Alltech FEI World Equestrian Games™ in Kentucky (USA) 2010. The Games came back to Europe for the 2014 edition, the Alltech FEI World Equestrian Games™ in Normandy (FRA), which attracted more than 500,000 on-site spectators and a worldwide television audience of 350 million, as well as delivering an economic impact of €368 million to the French economy. The FEI World Equestrian Games™ History Hub can be viewed here.