Valparaiso University Athletics and Van Wagner Sports & Entertainment Announce Multimedia Rights Partnership

Jul 19th 2018

NEW YORK (July 19, 2018) -Van Wagner Sports and Entertainment (VWSE) and Valparaiso University Athletics today announced a long-term agreement granting VWSE Collegiate Services exclusive rights to represent Valpo Athletics for corporate sponsorships, media sales and more.

In addition to selling and managing Valpo’s local broadcast and digital media assets, VWSE will negotiate and execute corporate partnerships around properties including the Crusaders’ in-venue signage, gameday promotions, rights to athletic marks and in-venue hospitality packages. 

“We are excited to be partnering with Van Wagner,” said Mark LaBarbera, director of athletics at Valpo.  “They bring an understanding of mid-major programs, experienced staff and expertise in evolving media and communications platforms that will provide strong support as we continue our transition to the Missouri Valley Conference.”

“Van Wagner is honored to launch our partnership with Valpo Athletics, a program steeped in more than 100 years of tradition,” said Mike Palisi, executive vice president of VWSE. “As Director of Athletics Mark LaBarbera and his staff build upon the excitement and opportunities afforded with membership of the Missouri Valley Conference, we look forward to creating a substantial corporate partnership program that reflects Valpo’s values and past and future success, and drives value back to all partners.”

Valparaiso University is an independent Lutheran institution in Valparaiso, Indiana, an hour’s drive from Chicago. Founded in 1859, Valpo is home to 10 men’s and 11 women’s NCAA Division I teams representing the Missouri Valley Conference, Summit League, Pioneer Football League and Southland Bowling League.


Since 2014, VWSE Collegiate Services has become a leader in college sports marketing and developed to represent the sponsorship or multimedia rights for multiple schools and athletic conferences, including the America East Conference, Big South Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association, Western Athletic Conference, and the West Coast Conference, as well as Arizona State National Sales, Canisius College, East Tennessee State University, Florida International University, Georgia State University, Kennesaw State University, Liberty University, Longwood University, Loyola University Maryland, Loyola Marymount University, Niagara University, Pepperdine University, Samford University, University of San Francisco, Siena College, Saint Joseph’s University, Santa Clara University, Stony Brook University and Towson University.

About Valparaiso University

Valparaiso University is a comprehensive independent Lutheran university with more than 4,000 students on its campus located in Northwest Indiana, an hour from Chicago. Valpo is a community of purpose-driven, service-minded and ethical individuals who embrace the pursuit of truth with freedom, humility and compassion. Valpo has been identified as one of the top master’s-level institutions in the Midwest by U.S. News & World Report magazine for the past 29 years. Valparaiso University offers more than 110 undergraduate academic programs through the colleges of Arts and Sciences, Business, Engineering and Nursing and Health Professions. Valpo also has a distinguished honors college, a Law School, and more than 40 degree and certificate programs in its Graduate School and Continuing Studies. Valpo has been recognized for its commitment to outstanding teaching, preparing thoughtful leaders with strong cross-cultural skills and global awareness and dedication to serving others.

About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.

Media Contacts:

VWSE: Mike Palisi – or (212) 699-8627   Valparaiso: Aaron Leavitt – or (219) 464-6953