News

Rider University Athletics and Van Wagner Sports & Entertainment Announce Multimedia Rights Partnership

Oct 8th 2018

NEW YORK (October 8, 2018) - Van Wagner Sports and Entertainment (VWSE) and Rider University Athletics announced an agreement granting VWSE Collegiate Services exclusive rights to represent the Rider Athletics to negotiate corporate sponsorships and media sales. 

In addition to selling and managing Rider’s broadcast and digital media assets, VWSE will negotiate and execute corporate partnerships around properties including the Broncs’ in-venue signage, on- and off-campus promotions, rights to athletic marks and in-venue hospitality packages.

“Rider is excited to partner with Van Wagner Sports and Entertainment for our multi-media rights and corporate sponsorship sales efforts,” said Rider Director of Athletics Don Harnum. “With the progress we have made with our facility plans, overall competitiveness, and the recent upgrades to our live broadcasts, now is the time to raise the bar for the Rider Broncs brand in the region. I am confident Van Wagner Sports and Entertainment's tremendous experience and growth in the mid-major space can help us reach our goals and full potential as an NCAA Division I athletics program.”

Since 2014, VWSE Collegiate Services has become a leader in college sports marketing and developed to represent the sponsorship or multimedia rights for multiple schools and athletic conferences, including the America East Conference, Big South Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association, Western Athletic Conference, and the West Coast Conference, as well as Arizona State National Sales, Canisius College, East Tennessee State University, Florida International University, Georgia State University, Kennesaw State University, Liberty University, Longwood University, Loyola University Maryland, Loyola Marymount University, Niagara University, Pepperdine University, Samford University, University of San Francisco, Siena College, Saint Joseph’s University, Santa Clara University, Stony Brook University, Towson University and Valparaiso University.

 “Van Wagner is excited to represent the Rider University Athletics program, one that’s demonstrated unparalleled growth in facility enhancements, student-athlete leadership initiates, and in success on the playing field and in the classroom in recent years,” said Mike Palisi, Executive Vice President of VWSE. “Thanks to the leadership of President Gregory G. Dell’Omo, Ph.D., and Athletic Director Don Harnum, the future is incredibly bright for the Broncs and the timing couldn’t be better for the corporate community to further engage with the program.”

About Rider University

Rider University, founded in 1865, is a comprehensive, private, coeducational university located in Lawrenceville and Princeton, New Jersey. With approximately 5,000 students studying at the undergraduate and graduate levels in the areas of business, education, liberal arts and sciences, music and the fine and performing arts, Rider’s academic experience offers a personal approach that is celebrated for educating talented students for citizenship, life and career success. Rider offers 20 NCAA Division I intercollegiate athletic teams, competing in the Metro Atlantic Athletic Conference and the Eastern Wrestling League.

About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.

Media Contacts:

VWSE: Mike Palisi – mpalisi@vanwagner.com or (212) 699-8627   Rider: Greg Ott – grott@rider.edu or (609) 896-5138