News

Loyola University Maryland Athletics and Van Wagner Sports & Entertainment Announce Multimedia Rights Partnership

Jul 12th 2018

NEW YORK (July 12, 2018) - Van Wagner Sports and Entertainment (VWSE) and Loyola University Maryland Athletics announced a long-term agreement under which VWSE will serve as the athletic department’s exclusive multimedia rights partner and sales agent for its corporate sponsorship program.

VWSE Collegiate Services, in partnership with Loyola Athletics, will manage and sell local broadcast and digital media assets. Additionally, the team will sell and execute corporate partnerships for multimedia resources, including the Greyhounds’ in-venue signage, marketing, promotional rights to athletic marks and in-venue hospitality packages.

 “Loyola Athletics has a tradition of success, on and off the field, court, pool, and track, and Van Wagner is thrilled with the opportunity to partner with this nationally-recognized institution,” said Mike Palisi, Executive Vice President of VWSE. “The opportunity to work with Assistant Vice President/Director of Athletics Donna Woodruff and her team to build a model corporate partners program that is aligned with the University’s great traditions and values, will enhance the Greyhound experience for the University community and deliver valuable returns for the business and greater community.

Baltimore-based Loyola University Maryland is a Jesuit Catholic University committed to the educational and spiritual traditions of the Society of Jesus and the development of the whole person. Loyola is home to 18 intercollegiate athletics teams, including men and women's basketball, cross country, lacrosse, rowing, soccer, swimming & diving and tennis, men’s golf, women’s indoor and outdoor track and field and women’s volleyball.

I am thrilled to welcome Van Wagner to the Loyola University Maryland family as our partner, and I look forward to working together for many years to come as we continue to build the strong brand of Loyola Athletics,” said Woodruff. “This agreement affords us a perfect opportunity to better utilize our resources in support of our student-athletes, coaches and fans, and we are ready to get started. In addition to thanking Mike Palisi and the VWSE team for their efforts in solidifying this exciting partnership, I would also like to thank Dan Gale and Leona Marketing Group for helping to navigate this process as well as recognizing our corporate partners who are so supportive of our efforts.”

Since 2014, VWSE Collegiate Services has become a leader in college sports marketing and represents the sponsorship or multimedia rights for more than a dozen universities and athletic conferences, including the America East Conference, Colonial Athletic Association and the West Coast Conference, as well as Arizona State National Sales, Florida International University, Georgia State University, Loyola Marymount University, Pepperdine University, University of San Francisco, Saint Joseph’s University and Santa Clara University, among others.

 

About Loyola University Maryland Athletics

Established in 1852, Loyola University Maryland is a Jesuit comprehensive university comprising Loyola College, its school of arts and sciences; the Sellinger School of Business and Management; and the School of Education. Loyola enrolls 4,000 undergraduate and 2,300 graduate students from across the country and around the world. The Greyhounds have 18 intercollegiate sports and compete in NCAA Division I and the Patriot League.

 

About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.

 

Media Contacts:

VWSE: Mike Palisi – mpalisi@vanwagner.com or (212) 699-8627  

Loyola: Ryan Eigenbrode – rceigenbrode@loyola.edu or (443) 622-0550