News

Longwood University and Van Wagner Sports & Entertainment Announce Multi-Media Rights Partnership

Jun 29th 2018

NEW YORK (June 29, 2018) – Van Wagner Sports and Entertainment (VWSE) and Longwood University today announced a long-term partnership naming VWSE as the University’s exclusive partner and sales agent for athletic multi-media rights as well as select campus-wide strategic business partnerships.

As part of the agreement, VWSE Collegiate Services Division will have a local team that will be dedicated to representing the University in the marketplace for partnership opportunities that could include exposure with Longwood fans, students, employees, alumni and other related constituents on a year-round basis.  VWSE will work with university leadership to create a unique platform to provide this access on a year-round basis as well as explore opportunities to drive business relationships that benefits the business community, the University and its direct and indirect constituents. 

 

“Longwood University is thrilled to enter into such an impactful partnership with Van Wagner” said Longwood University President W. Taylor Reveley IV. “This is a venture that will allow Longwood to grow through expanded resources and additional exposure for our athletics department, and ultimately provide better opportunities for our student-athletes while allowing us to enhance our university-wide mission to develop citizen-leaders.”

 

“This is a transformative partnership for Longwood athletics, one that will allow us to elevate our department in several key areas” said Troy Austin, Director of Athletics. “With Van Wagner on board, we are very much looking forward to expanding our reach and resources, all in an effort to enhance the student-athlete experience and boost the impact Longwood athletics has on the university as a whole.”

 

Longwood University is a member of the Big South Conference in all sports except field hockey, which competes in the Mid-American Conference. The Lancer softball team is a flag-bearer for the University, having won four of the past Big South Championships and advanced to four NCAA Regionals. Longwood women’s basketball, men’s Soccer and women’s soccer have also advanced to championship games since Longwood joined the Big South in 2012-13.

 

 “Our team looks forward to this innovative, new partnership with Longwood University which has been developed to enhance university-wide strategic initiatives to drive revenue to both athletics and the campus community as a whole” said VWSE Executive Vice President Mike Palisi. “President Reveley’s vision to deliver a broad campus-wide approach for sponsorship development will maximize value to both the Lancers and the business community. It is an honor to represent this great University and work directly with Director of Athletics Troy Austin and his team on this important partnership.”

 

With over 5,000 students, Longwood offers big-time opportunities, experiences, traditions and Division I athletics. Longwood students, faculty and alumni all share roots in historic Farmville, Virginia — a charming, close-knit community in the heart of Virginia, and America’s oldest two-college town. Longwood Athletics participates in the Big South Conference (also a current partner with VWSE).

 

Since 2014, VWSE Collegiate Services has become a leader in college sports marketing and developed to represent the sponsorship or multimedia rights for multiple schools and athletic conferences, including the America East Conference, Big South Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association, Western Athletic Conference, and the West Coast Conference, as well as Arizona State National Sales, Canisius College, East Tennessee State University, Florida International University, Georgia State University, Kennesaw State University, Liberty University, Loyola Marymount University, Niagara University, Pepperdine University, Samford University, University of San Francisco, Siena College, Saint Joseph’s University, Santa Clara University, Stony Brook University, and Towson University.

 

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About Longwood University

Founded in 1839, Longwood University is located in Farmville, Virginia, and was the host of the 2016 Vice Presidential debate. Longwood is a member of the Big South Conference and competes in 14 varsity sports, including softball where the Lancers have won four of the past six Big South Championships. Operating under the mission of producing citizen-leaders, Longwood offers a diverse portfolio of undergraduate majors and graduate programs. The university has an undergraduate enrollment of 4,574 and a graduate enrollment of 522 to make up a student body that represents 25 different states and 20 different countries. 

 

About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.

 

Media Contacts:

VWSE: Mike Palisi – mpalisi@vanwagner.com or (212) 699-8627   Longwood: Chris Cook – cookcc@longwood.edu or (434) 395-2718