News

Kennesaw State University Athletics and Van Wagner Sports & Entertainment Announce Multimedia Rights Partnership

May 21st 2018

NEW YORK (May 21, 2018) – Van Wagner Sports and Entertainment (VWSE) and the Kennesaw State University Athletic Department today announced a long-term partnership naming VWSE as the Athletic Department’s exclusive multimedia rights partner and sales agent for the department’s corporate sponsorship program.

As part of the agreement, VWSE Collegiate Services division will launch “KSU Athletics Sponsorships,” the local team that will be dedicated to representing the University in the marketplace. VWSE will work with the University’s athletic leadership to create meaningful year-round assets to enhance the overall game day experience and create unique and valuable sponsorship opportunities.

“We are thrilled to announce our partnership with Van Wagner Sports and Entertainment,” said Kennesaw State Director of Athletics Milton Overton. “As we continue to grow our brand, we are excited to add the experience of Van Wagner to allow us to execute our long term fiscal sustainability strategy. We look forward to building a relationship that engages our corporate partners, community and alumni for years to come.”

 “We are proud to welcome Kennesaw State University to our growing Collegiate Services Division,” said VWSE Executive Vice President Mike Palisi. “The opportunity to partner with one of the fifty largest public universities in the country, which is not only enjoying unprecedented academic and athletic success, but is poised to soar to even greater heights, is truly an honor. We look forward to working with Milton and his team on growing revenues and the Owls brand throughout the region.”

With 13 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the third-largest university in the state. KSU has over 35,000 students, and is recognized as one of the South’s most innovative institutions by U.S. News and World Report. Kennesaw State’s NCAA Division I athletics program includes 18 varsity sports teams, with multiple national, regional and conference championships in baseball, softball, soccer and men’s basketball. KSU Athletics participates in the Atlantic Sun Conference and Big South Conference (football only).

Since 2014, VWSE Collegiate Services has become a leader in college sports marketing and developed to represent the sponsorship or multimedia rights for multiple schools and athletic conferences, including the America East Conference, Big South Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association, Western Athletic Conference, and the West Coast Conference, as well as Arizona State National Sales, Canisius College, Florida International University, Georgia State University, Liberty University, Loyola Marymount University, Niagara University, Pepperdine University, Samford University, University of San Francisco, Siena College, Saint Joseph’s University, Santa Clara University, Stony Brook University, and Towson University.

 

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About KSU Athletics

Kennesaw State University Athletics is an NCAA Division I athletics department competing in the Atlantic Sun Conference in 15 sports and in the Big South Conference in FCS football. The Owls are in the midst of an unprecedented year, winning seven conference championships, nine total trophies and sending eight teams to the NCAA postseason, the most in school history for a single season. In only its third competitive season, football completed a 2017 campaign that included a 12-2 record, Big South Conference championship, NCAA Division I FCS Playoffs quarterfinal appearance and No. 8 final ranking. Located in metro Atlanta, Kennesaw State offers more than 150 undergraduate, graduate and doctoral degrees to its more than 35,000 students.

About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.

 

Media Contacts:

VWSE: Mike Palisi – mpalisi@vanwagner.com or (212) 699-8627  

KSU: David Beall – jbeall2@kennesaw.edu or (470) 578-7872