America East, Van Wagner Announce Partnership with Adidas

Oct 1st 2018

BOSTON - The America East Conference and adidas have entered into a three-year partnership in which the Portland, Ore.-based company will be the
official athletic footwear, apparel and accessory brand of the conference through the 2020-21 academic year.

With this new agreement, adidas will supply America East with footwear, apparel, headwear and accessories for staff and championship events for the next

three years. The partnership was arranged by Van Wagner Sports & Entertainment, which manages the America East Conference’s sponsorship
and marketing partners program.

“We are excited for adidas to become the official athletic footwear, apparel and accessory brand of America East,” said America East Commissioner Amy Huchthausen. “Partnering with internationally respected and renowned brands like adidas raises the profile of our conference and we are looking forward to kicking off this partnership entering the new season.”

adidas joins the America East’s partnership line-up, which includes Baron Championship Rings, BookMyGroup, GEICO, Paramount & Co., Qualite Sports Lighting and Rawlings. 

“We are thrilled to partner with the America East and support its member schools and athletic programs through the 2020-21 academic year,” said Jim Murphy, senior director of NCAA Sports Marketing at adidas North America. “At adidas, we want to make a difference in athletes’ games, lives and worlds, and the America East shares those same values. Together we’ll focus on supporting student-athletes in athletic excellence, academic achievement and leadership, in sports and beyond.”



The America East provides its member schools and their athletic programs a platform upon which student-athletes can achieve both collegiate and life success through the promotion and nurturing of athletic excellence,academic achievement and leadership, on and off the field. One of the most comprehensive Division I conferences in the country and is progressive in its approach to its more than 3,200 student-athletes. America East recognizes champions in each of its 18 sports and consists of members spanning from the Mid-Atlantic to Northeast regions of the United States including: University at Albany, Binghamton University, University of Hartford, University of Maine, UMBC, UMass Lowell, University of New Hampshire, Stony Brook University and University of Vermont. For more information, visit or follow the America East Conference on Twitter @AmericaEast. 


Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creatingand selling advertising; sponsorships; and media that maximize revenue
potential, and helps clients develop effective and powerful customized brand campaigns.


adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Georgia Tech, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Rutgers and Texas A&M. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS).

Media Contacts:

adidas: Maria Culp – or (971) 801-3990

America East Conference: Sean Tainsh – or (617) 999-9947

VWSE: Chrissy Suchy – or (212) 699-8574