News

Western Athletic Conference Selects Van Wagner Sports & Entertainment to Manage Marketing and Sponsorship

Sep 21st 2017

NEW YORK (September 21, 2017) – Van Wagner Sports & Entertainment (VWSE) and the Western Athletic Conference (WAC) today announced a multi-year, exclusive marketing and sponsorship rights partnership. As part of the agreement, VWSE’s Collegiate Services division will manage and market the multimedia rights associated with the WAC, as well as serve as the conference’s corporate sponsorship representative.

VWSE and the WAC will collaborate to enhance the WAC Championships experience and create a year-round activation opportunity for sponsors, member institutions, and a growing fan base through VWSE’s expertise in sponsorship sales, promotions, event production and marketing activation. Digital and live broadcast productions also will be part of the new media rights package.

“It was very important to partner with an innovative, aggressive company that also had a great understanding of the conference landscape and the assets of the WAC,” Commissioner Jeff Hurd said. “After a few conversations it was obvious that Van Wagner checked all of the necessary boxes, and we look forward to a long and mutually-beneficial relationship.”

 By representing the WAC’s multi-media rights, VWSE adds yet another conference to their portfolio of collegiate athletic conferences across the country, already including the West Coast Conference, Colonial Athletic Association, America East Conference and the Central Intercollegiate Athletic Association. 

“The opportunity to partner with the WAC, Commissioner Jeff Hurd and his outstanding team is a true privilege,” said Mike Palisi, Executive Vice President of VWSE. “We look forward to working together to build a corporate partners program that builds on the Men’s and Women’s Basketball Championships in Las Vegas, extends the reach of the Conference and drives true value for sponsors.”

 

Western Athletic Conference

The WAC was formed in 1962 and is currently comprised of eight member institutions: California State University, Bakersfield; Chicago State University; Grand Canyon University; University of Missouri-Kansas City; New Mexico State University; Seattle University; The University of Texas Rio Grande Valley; and Utah Valley University. California Baptist University will join the WAC beginning with the 2018-19 academic year. The WAC crowns team and individual champions in 19 sports – eight men’s and 11 women’s. The WAC office is located in Denver, Colo. For more information on the conference, visit wacsports.com.


About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.

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Media Contacts:

VWSE: Mike Palisi – mpalisi@vanwagner.com or (212) 699-8627   

WAC: Hope Shuler – hshuler@wac.org or (303) 962-4213