News

Van Wagner Sports & Entertainment Collegiate Services Announces Mark Massari as Vice President of the West Coast

Jul 7th 2017

“I am thrilled to welcome Mark Massari to our VWSE family,” said Mike Palisi, Executive Vice President of VWSE. “As a former Director of Athletics and Athletics Administrator, with extensive experience in sponsorship sales, marketing and multi-media rights, Mark brings a wealth of knowledge and a unique perspective that will aid tremendously as we constantly strive to deliver unprecedented revenue and marketing solutions to our collegiate partners,” added Palisi.

NEW YORK, July 7, 2017 – The Van Wagner Sports & Entertainment (VWSE) Collegiate Services Division, today announced Mark Massari as Vice President of the West Coast. Massari joins VWSE after serving as Deputy Athletics Director at Oregon State University since 2014 in his second tenure with the Beavers, after serving the previous six years as Director of Athletics at the University of California, Santa Barbara (UCSB).

“I am thrilled to welcome Mark Massari to our VWSE family,” said Mike Palisi, Executive Vice President of VWSE. “As a former Director of Athletics and Athletics Administrator, with extensive experience in sponsorship sales, marketing and multi-media rights, Mark brings a wealth of knowledge and a unique perspective that will aid tremendously as we constantly strive to deliver unprecedented revenue and marketing solutions to our collegiate partners,” added Palisi.

"I'm truly thankful to Mike Palisi and Mark Donley, Senior Vice President, for the opportunity to be part of the amazing growth of VWSE. I'm excited to implement new marketing campaigns to engage and grow our partner schools and conferences" said Massari.

Since his return to Corvallis, Massari directed both external and internal operations including leading all capital projects for the Pac-12 school.  He served on the search to hire head football coach Gary Andersen and created the campaign “Commit2Wayne” – increasing men’s basketball season ticket sales to the highest level in a decade. With the conference he launched Pac-12 Sales the outbound ticket marketing and fan engagement effort and introduced “Beavers Salute” outreach honoring military veterans, servicemen and women and their families. Massari initiated the “Men of Roses” celebration with Nike for the 75th anniversary of the historic 1942 Rose Bowl victors.

While at UCSB, he led 20 Division I programs for the Big West Conference school. He launched the "Dare to Be Great" campaign raising $25 million for program support, scholarships and facility improvements. During his tenure the Gauchos posting an impressive 85 percent student-athlete graduation rate – second highest in the University of California system. Massari made several promising coaching hires, including Andrew Checketts, who guided the baseball team to its first ever appearance in the College World Series.

Massari served several roles at Oregon State prior to leaving for UCSB. From 2006-08 he was the Senior Associate Athletic Director for External Affairs and managed the Learfield Sports property from 2002-06.  His extensive background also includes directing sports marketing and sales for University of Miami (FL) and leading media sales and affiliates for the NFL’s San Francisco 49ers and its rights hol

The Northern California native played football as a scholarship student-athlete at Sacramento State University, earning a bachelor’s degree in history. He later received his master’s degree in leadership and sports business from Duquesne University. Mark and his wife Kimberly have a daughter Madeline, a son Joseph and a chocolate lab named Hershey.

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About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.