Towson University Athletics and Van Wagner Sports & Entertainment Announce Multimedia Rights Partnership

Sep 13th 2017

NEW YORK (September 13, 2017) – Van Wagner Sports and Entertainment (VWSE) and the Towson University Athletic Department today announced a long-term partnership naming VWSE as the Athletic Department’s exclusive multimedia rights partner and sales agent for the department’s corporate sponsorship program.

As part of the agreement, VWSE Collegiate Services division will launch “Towson Athletics Sponsorships,” the local team that will be dedicated to representing the University in the marketplace. VWSE will work with the University’s athletic leadership to create meaningful year-round assets to enhance the exposure of the athletics program and create unique and valuable sponsorship opportunities. VWSE will exclusively manage and sell local broadcast and digital media assets, signage in all athletic venues, on-site marketing and promotions, promotional rights to the University’s athletic marks, as well as print and hospitality


“I am excited to have somebody who wants to be a true partner and understands what a partnership is about,” said Towson Director of Athletics Tim Leonard.  “I have known the folks who work at Van Wagner for nearly 20 years.  They have had a lot of success and I look forward to working with them.”


“As one of the nation’s top regional public universities, with a total enrollment of over 22,000, its location in the Baltimore area, combined with a proud history of athletic accomplishment both on and off the field, make this a phenomenal opportunity and one our team is extremely excited about”, said Mike Palisi, Executive Vice President of VWSE. “Equally exciting is the chance to work with the University leadership, especially Director of Athletics, Tim Leonard, and his team, on helping realize the true potential of its sponsorship program.”


Towson University is the largest university in the Baltimore area and the second-largest university in the prestigious University System of Maryland – the 12th-largest public university system in America. Now in its 36th year of NCAA Division I competition, the Tiger intercollegiate athletics program sponsors 19 sports. Towson football is the only program in NCAA history to make the playoffs at the Division I, II, and III levels.


Since 2014, VWSE Collegiate Services has become a leader in college sports marketing and developed to represent the sponsorship or multimedia rights for multiple schools and athletic conferences, including the America East Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association and the West Coast Conference, as well as Arizona State National Sales, Canisius College, Florida International University, Georgia State University, Liberty University, Loyola Marymount University, Niagara University, Pepperdine University, Samford University, University of San Francisco, Siena College, Saint Joseph’s University, Santa Clara University, Stony Brook University, among others.



About Towson University

Founded in 1866, Towson University is among the nation’s best regional public universities, offering more than 100 bachelors’, masters and doctoral degree programs in the liberal arts and sciences, and applied professional fields. With close to 23,000 students, Towson University is among the largest public universities in Maryland. Towson combines research-based learning with practical application and its many interdisciplinary partnerships with public and private organizations throughout Maryland provide opportunities for research, internships and jobs. U.S. News & World Report has ranked Towson University one of the nation’s best and most efficiently run universities. An NCAA Division I school in athletics, Towson University is a member of the Colonial Athletic Association as well as the Colonial Academic Alliance.


About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.


Media Contacts:

VWSE: Mike Palisi – or (212) 699-8627  

Towson: John Brush – or (410) 704-3102