Samford University Athletics and Van Wagner Sports & Entertainment Announce Multimedia Rights Partnership

Jul 31st 2017

NEW YORK (July 31, 2017) – Van Wagner Sports and Entertainment (VWSE) and Samford University athletics today announced a long-term partnership naming VWSE as the athletics department’s exclusive multimedia rights partner and sales agent for the department’s corporate sponsorship program.

As part of the agreement, the VWSE Collegiate Services division will oversee the locally based operation, Samford Sponsorships, which will work with university leadership to enhance the overall gameday experience and create unique and meaningful opportunities for the program’s sponsors, business partners and a growing and dedicated Bulldogs fan base.

“We are thrilled to announce our partnership with Van Wagner Sports & Entertainment.  As we continue to look for ways to grow our athletics department in alignment with the university’s mission, Mike Palisi and his team at VWSE made perfect sense. They have years of experience in multimedia rights, are of the highest character, and will allow us to look for new and creative ways to increase revenue and engage our campus and community.”

“The opportunity to partner with Director of Athletics Martin Newton, his staff and the outstanding leadership at Samford University is one in which our team takes great pride. With its commitment to excellence both on and off the field, and a community that fosters the growth of the complete student while encouraging social and civic responsibility and service, an association with Samford University delivers tremendous value,” said Mike Palisi, executive vice president of VWSE. “We look forward to a tremendous relationship for many years to come.”

The VWSE team, in collaboration with the Samford athletics department, will handle management, sales and integration of corporate sponsorship on all levels within multimedia resources, including the Bulldogs’ digital assets, venue signage, marketing, promotional rights to athletic marks and hospitality. 

The Samford Bulldogs compete in 17 NCAA Division I sports as members of the tradition-rich Southern Conference. The Bulldogs have won 32 conference championships since joining the Southern Conference in 2008. Samford University is the 87th oldest institution of higher learning in the United State and is Alabama’s top nationally ranked private university. 

Since 2014, VWSE Collegiate Services has become a leader in college sports marketing and developed to represent the sponsorship or multimedia rights for multiple schools and athletic conferences, including the America East Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association and the West Coast Conference, as well as Florida International University, Georgia State University, Liberty University, Loyola Marymount University, Niagara University, Pepperdine University, University of San Francisco, Siena College, Saint Joseph’s University, Santa Clara University and Stony Brook University, among others.