News

Liberty University Athletics and Van Wagner Sports & Entertainment Announce Multimedia Rights Partnership

Jun 6th 2017

NEW YORK (June 6, 2017) – Van Wagner Sports and Entertainment (VWSE) and Liberty University Athletics today announced a long-term partnership naming VWSE as the Athletic Department’s exclusive multimedia rights partner and sales agent for the department’s corporate sponsorship program.

As part of the agreement, the VWSE Collegiate Services division will oversee the locally based operation, “Liberty University Sponsorships,” which is committed to enhancing the in-venue experience for the program’s sponsors, business partners and a growing and dedicated Flames fan base

“As the largest private, nonprofit university in the nation, with an athletics program that continues to thrive and grow, including the anticipation of its football program moving to the FBS level, Liberty University is a tremendous platform for new and current business partners, fans and some of college sports’ best student-athletes,” VWSE Executive Vice President Mike Palisi said. “We are especially excited to collaborate with Director of Athletics Ian McCaw and his excellent team as we build a multimedia sponsorship program that accelerates growth and innovation.”

The VWSE team, in collaboration with the Liberty athletics department, will handle management, sales and integration of corporate sponsorship on all levels within multimedia resources, including the Flames’ broadcast assets, digital, venue signage, marketing, promotional rights to athletic marks and hospitality. 

“As Liberty Athletics continues its expansion and upward trajectory in college athletics, we are excited to partner with Van Wagner and their highly skilled and experienced team to add value for our corporate partners, campus community and Flames Nation. I have known Mike Palisi for over 25 years and have the utmost confidence in his expertise and ability to grow Liberty’s multimedia rights,” said Liberty University Director of Athletics, Ian McCaw.

A thriving athletics program has been an integral part of Liberty University's vision from the beginning, and today Liberty has 20 NCAA Division I teams, which have won more than 140 conference titles. The university regularly competes for the Sasser Cup, which is the Big South's trophy for the university which has the best sports program among the member institutions. Liberty has won the Sasser Cup 13 times, the most in conference history. This past February, the NCAA approved Liberty's football program move to the FBS level for the 2018 season. Liberty will initially participate as an FBS independent. 

Since 2014, VWSE Collegiate Services has become a leader in college sports marketing and developed to represent the sponsorship or multimedia rights for multiple schools and athletic conferences, including the America East Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association and the West Coast Conference, as well as Florida International University, Georgia State University, Liberty University, Loyola Marymount University, Niagara University, Pepperdine University, University of San Francisco, Siena College, Saint Joseph’s University, Santa Clara University, Stony Brook University, among others.

About Liberty Athletics

Liberty University is an accredited evangelical liberal arts institution with 16 colleges and schools, including a law school, medical school and school of divinity. With more than 500 programs of study from the certificate to the doctoral level, Liberty equips students with both classroom theory and practical experience, effectively preparing them to enter a competitive job market.

Liberty University is the largest private, nonprofit university in the nation, the largest university in Virginia, and the largest Christian university in the world. Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges and has more than 15,000 residential students and more than 94, 000 students enrolled in online programs. A pioneer in distance education since 1985, Liberty provides exceptional resources to online students, including an online library, the Online Writing Center, a partnership with Tutor.com, Online Student Life, and knowledgeable and accessible academic advisors

Liberty University is nestled in the foothills of the beautiful Blue Ridge Mountains in Lynchburg, Va. The university is located on the south bank of the historic James River, in a region rich in history, culture, and outdoor recreational opportunities.

Liberty University’s athletics programs have competed at the NCAA Division I level since 1988 and have been a successful member of the Big South Conference since 1991. Liberty has claimed the Big South’s Sasser Cup trophy (awarded annually to the top athletics program in the Big South) a league-best 13 times and has captured more than 140 conference titles. Liberty’s football program, an eight-time conference champion and 2014 NCAA FCS Playoff participate, will begin a two-year reclassification process with the NCAA in 2017 and will compete as an FBS independent program in 2018. 

Liberty University is committed to academic excellence and to Training Champions for Christ as affirmed by our mission and doctrinal statements.

About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.

 

Media Contacts:

VWSE: Mike Palisi – mpalisi@vanwagner.com or (212) 699-8627   

Liberty: Todd Wetmore – twetmore@liberty.edu or (434) 582-2292