News

Big South Conference Selects Van Wagner Sports & Entertainment to Manage Marketing and Sponsorship

Oct 10th 2017

NEW YORK (October 10, 2017)  - Van Wagner Sports & Entertainment (VWSE) and the Big South Conference today announced a multi-year, exclusive marketing and sponsorship rights partnership. As part of the agreement, VWSE’s Collegiate Services division will manage and market the multimedia rights associated with the Big South, as well as serve as the conference’s corporate sponsorship representative.

Together, VWSE and Big South will look to further enhance event-driven experiences for the Conference while creating a year-round brand presence for sponsors, member institutions, and a growing fan base through sponsorship sales, promotions, event production, broadcast rights and marketing activation.

“Van Wagner is the right partner at the right time for the Big South.  Through the tremendous cooperation of our members, the Big South has been a pioneer in aggregating corporate partner rights to the mutual benefit of the Conference and our partners, and we have had great success through our in-house efforts,” said Commissioner Kyle Kallander.  “However, the more we considered working with Van Wagner, the more we realized that their resources, support, expertise, and most importantly their people, would elevate our corporate partner program to greater heights.  We are looking forward to a great future with Van Wagner!”

VWSE gains yet another conference to their portfolio of collegiate athletic conferences with the addition of the Big South. VWSE currently represents the multimedia rights for the West Coast Conference, Western Athletic Association, Colonial Athletic Association, America East Conference and the Central Intercollegiate Athletic Association.

“The opportunity to work with the Big South Conference and its outstanding member institutions is a true privilege,” said Mike Palisi, Executive Vice President of VWSE. “Kyle Kallander and his team have built a tremendous corporate partners program and to be entrusted to work with them to build upon that success is a great honor that we cherish.”

Big South Conference

Founded in 1983, the Big South Conference is an exemplary leader in college athletics, dedicated to developing student-athletes through the pursuit of excellence in the classroom, community and field of play.  The league’s growing presence as an NCAA Division I athletic conference is made evident by its multitude of athletic accomplishments, innovative marketing and media partnerships, increased television packages and most importantly, its commitment to fostering the academic, personal, social, athletic and leadership development of its student-athletes.  Comprised of 10 member institutions (Campbell University, Charleston Southern University, Gardner-Webb University, High Point University, Liberty University, Longwood University, Presbyterian College, Radford University, UNC Asheville and Winthrop University, plus football members Kennesaw State University, Monmouth University and the University of North Alabama) sharing a common geographic region and similar academic values and purposes, the Big South’s remarkable history of achievement is characterized by the league’s 19 championship sports and the profound academic and life successes of its nearly 3,500 student-athletes. The Big South Conference: Where Winners Are Made.


About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.

 

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Media Contacts:

VWSE: Mike Palisi – mpalisi@vanwagner.com or (212) 699-8627  

Big South: Mark Simpson – marks@bigsouth.org or (704) 341-7990 x 228