News

Van Wagner Has Sold Out Stadium Builder's Licenses, and Premium Seating to the Minnesota Vikings' New U.S. Bank Stadium

Aug 26th 2016

“We value our partnership with Van Wagner, as evidenced by the overwhelming success of the Stadium Builder’s Licenses and premium sales program as well as other key contributions they made in multiple other areas of the project,” said Vikings Executive Vice President and Chief Marketing Officer, Steve LaCroix

MINNEAPOLIS, August 26, 2016 – With three weeks still remaining until kickoff of the 2016 NFL season, Van Wagner Sports & Entertainment (VWSE) today announced a complete sellout of the Stadium Builder's Licenses (SBLs), luxury suites and club seats at U.S. Bank Stadium, the new home of the Minnesota Vikings. 


The Vikings open the $1.1 billion stadium on August 28 with a game against the San Diego Chargers. 


Working closely with the Vikings’ sales and marketing team, VWSE sold approximately 50,000 SBLs totaling $125 million. Each of the stadium's 131 luxury suites and all premium club seating is also announced as sold out. The SBLs are valid for 30 years. This represents the first time seat licenses have been sold in the Twin Cities. 


The Vikings hired VWSE's Team and Venue Services division, led by Senior Vice President Chris Allphin, in spring 2014 to assist in developing a strategic marketing and revenue plan as well as managing the premium ticketing and sales process for the new downtown Minneapolis stadium project. 


“We owe our success on this project to the Vikings fans. This sell out is a testament to their passion for the team, and for its new home,” said Allphin. “We shared an obligation with the Vikings to provide Minnesota fans with outstanding service and the best premium seating options in what will be one of the most spectacular stadiums in the NFL. I believe everyone, from fan to corporate partner, will be blown away by the U.S. Bank Stadium, and we were thrilled to have played a role.” 


“We value our partnership with Van Wagner, as evidenced by the overwhelming success of the Stadium Builder’s Licenses and premium sales program as well as other key contributions they made in multiple other areas of the project,” said Vikings Executive Vice President and Chief Marketing Officer, Steve LaCroix. “It was great to have them play such a key role on our team, and we are excited to have them join us to usher in a new era of Vikings football.” 


Behind some of the biggest deals in sports, VWSE, led by CEO Jeff Knapple, supported the team's stadium naming rights and founding partnership strategy as well as game day enhancement for Vikings fans. VWSE also served as a stadium technology consultant, and designed and operated the state-of-the-art, 7,500 square-feet Stadium Preview Center. 


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Media Contact: David Cooper, Coyne PR, dcooper@coynepr.com / (212) 938-1299