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Jeff Knapple reveals details of the FC Barcelona stadium naming rights deal - Asset TV

May 24th 2016

Slated to be the biggest stadium naming rights deal in sports history, Spanish soccer giant FC Barcelona is preparing to renovate and rename its historic Camp Nou stadium--the largest in Europe


Van Wagner Sports and Entertainment won the bid to sell the rights, and chief executive officer Jeff Knapple shares details on the deal, and background on the stadium naming rights landscape.