CIAA signs new media and sponsorship partner 5-year deal with Van Wagner Sports & Entertainment
"Partnering with the CIAA and its roster of diverse institutions and corporate partners is an extraordinary opportunity," VWSE Executive Vice President Mike Palisi said.
Published Thursday, September 1, 2016 2:04 am
by Herbert L. White
The CIAA has a new media partner.
The Charlotte-based league’s board of directors announced Studio City, Calif.-based Van Wagner Sports & Entertainment as media and sponsorship rights partner in a five-year deal effective July 1, 2017. Financial terms were not provided.
"After great review and consideration, it has been agreed that Van Wagner's experience and reputation in the collegiate space, along with their resources and structure, would be most viable for the CIAA and its future," said Johnson C. Smith University President Ronald Carter, chair of the CIAA board.
VWSE, which replaces Cornelius-based Urban Sports and Entertainment, has a client list that leans predominantly toward the professional ranks with the NFL, U.S. Open tennis, the Charlotte Hornets, and New York Yankees as customers. The firm has been part of major sports events including the Super Bowl, NCAA Final Four and the Kentucky Derby. The CIAA joins the firm’s recently launched collegiate services imprint.
"We are confident that Van Wagner's support of our media rights and sponsorships will only grow to enhance current partnerships while diversifying the opportunities for the benefit of the Conference and our sponsors," CIAA Commissioner Jacqie McWilliams said in a statement.
The deal includes digital and live broadcasts of CIAA football and basketball games, including postseason championships. The CIAA basketball tournament is one of the nation's largest postseason college tournament, providing an estimated $50 million annual economic impact to Charlotte.
The CIAA and VWSE will also collaborate on venue opportunities for sponsorship and advertising, ticket sales and analysis and activations. VWSE's Dorna division will handle digital television media sales and branding while its Consulting & Experiential teams will oversee CIAA activations such as Fan Fest during the basketball tournament.
"Partnering with the CIAA and its roster of diverse institutions and corporate partners is an extraordinary opportunity," VWSE Executive Vice President Mike Palisi said. "We are honored to represent the Conference's sponsorship and multimedia rights, as we believe the CIAA is driven by a distinct vision and thirst for innovation. We look forward to helping build the conference's reputation by expanding its reach of first-class events and competitions to millions of college fans across the nation."