News

CAA Enters Rights Partnership With Van Wagner

Oct 28th 2016

“We are grateful to add the CAA to our expanding roster of collegiate partners, and excited to work synergistically with Joe and his team to develop and enhance sponsorship and multi-media opportunities,” said VWSE Executive Vice President, Mike Palisi.

NEW YORK/RICHMOND, VA (October 28, 2016) – Van Wagner Sports &
Entertainment (VWSE) and the Colonial Athletic Association (CAA) today
announced a media and sponsorship rights partnership. As part of the
multiyear agreement, VWSE Collegiate Services division will manage and
market the multimedia rights associated with the Conference, as well as
serve as exclusive sales representative for its growing corporate
sponsorship program.

“We are excited to partner with Van Wagner Sports and Entertainment.  It
is important for our Conference to be aligned with a true leader in the
area of sports marketing and media sales.  I am confident that Van
Wagner’s team of professionals will be able to utilize their experience,
resources and organization to continue the momentum toward growth and
innovation for our Conference,” said Colonial Athletic Association
Commissioner Joe D’Antonio.

VWSE and the CAA will collaborate to enhance in-venue experiences for
sponsors, member schools, and a significant fan base employing VWSE’s
expertise in sponsorship and advertising, ticket sales, and marketing
activation. Digital and live broadcast productions – including regular
season and championship games featuring the Conference’s prominent men’s
and women’s basketball programs – also will be part of the media rights
package.

“We are grateful to add the CAA to our expanding roster of collegiate
partners, and excited to work synergistically with Joe and his team to
develop and enhance sponsorship and multi-media opportunities,” said
VWSE Executive Vice President, Mike Palisi.

VWSE’s knowledge in creating engaging experiences through video content
has been a part of over three decades of major events, including
productions around the Super Bowl and Kentucky Derby, as well as the
NCAA Final Four, College Football Playoff, Rose Bowl, Sugar Bowl, and
numerous other major collegiate athletic conferences.

“There is a lot of excitement heading into a new year,” added Palisi.
“And with the anticipation of the CAA Men’s Basketball Championships
moving to beautiful Charleston for the next three years, the conference
is poised for incredible success. This is an opportunity to showcase the
exciting brand of basketball to a new market, new partners, and to fans
across the nation.”

The CAA has established itself as one of the country’s top collegiate
conferences both athletically and academically for more than 30 years.
The Conference has produced 15 national team champions in four different
sports, 33 individual national champions, 13 national players of the
year, 12 national coaches of the year and 13 Honda Award winners. Just
as impressive, however, are the honors accumulated away from
competition, which include five Rhodes Scholars and 24 NCAA
post-graduate scholars. The landscape of the Conference stretches along
the majority of the East Coast, and includes several of the nation’s top
media markets, including New York (1), Philadelphia (4), Boston (7),
Washington, D.C. (8) and Baltimore (27). The number of television homes
in the CAA market exceeds 19 million.

VWSE is a leader in sports marketing and media sales, serving clients
throughout the MLB, NBA, NFL, NCAA, MLS, and internationally in soccer.
Since its inception in 2014, the VWSE Collegiate Services division has
grown to represent sponsorship or multi-media rights for numerous
schools and conferences, including the Central Intercollegiate Athletic
Association, the Colonial Athletic Association, and the West Coast
Conference, as well as Florida International University, Georgia State
University, Loyola Marymount University, Niagara University, Pepperdine
University, Saint Joseph’s University, University of San Francisco,
Siena College, and Stony Brook University, among others