Van Wagner Sports & Entertainment To Exclusively Sell NFL Field Level TV-Visible LED Signage In 2015
“We are extremely excited about our partnership with NFL UK and look forward to providing our sales expertise. As the industry leader in TV-visible signage, we are proud the NFL has looked to us for this service,” said William Barbera, Executive Vice President, Sales for VWSE.
NEW YORK and LONDON, June 22, 2015 – Van Wagner Sports & Entertainment (VWSE), a preeminent global sports marketing and media sales organization, and the industry leader in TV-visible sports signage, announced today that NFL UK has hired the company to exclusively sell its in-game field level television-visible LED signage during this upcoming season’s NFL International Series at Wembley Stadium in London. This marks the first time the NFL has used a partner to provide this sales service.
By appointing VWSE as the exclusive sales agent of these innovative LED signs, a limited number of advertisers will now have an unprecedented branding vehicle to reach a coveted U.S. television audience via the NFL.
“We are extremely excited about our partnership with NFL UK and look forward to providing our sales expertise. As the industry leader in TV-visible signage, we are proud the NFL has looked to us for this service,” said William Barbera, Executive Vice President, Sales for VWSE. “The NFL is the No. 1 sport in the U.S. and to be able to provide brands this ground-breaking opportunity to have presence on an NFL field and become part of the action…there is nothing better in sports.”
The NFL enters its ninth year of bringing regular-season games to the UK, and will do so with three games in 2015 as part of the NFL International Series. The Miami Dolphins will play host to the New York Jets in Week 4, on Sunday, October 4; the Jacksonville Jaguars will take on the Buffalo Bills in Week 7, on Sunday, October 25, and the Kansas City Chiefs will face the Detroit Lions in Week 8, on Sunday, November 1. All games will start at 9:30 a.m. ET and are the only NFL games taking place at that time. The Bills-Jaguars matchup will also be live streamed globally on Yahoo.
"There are a limited number of positions available across the three games, which we believe makes the opportunity even more valuable,” said Chris Pearlman, Executive Vice President, Sales for VWSE. “Only a handful of advertisers will get a relatively large share of voice within the broadcasts.”
About NFL UK
The NFL UK office, based in London, is responsible for managing the NFL’s business in the United Kingdom and overseeing the continued development of professional American football. This includes building the NFL’s fanbase, creating local broadcast and sponsorship deals and developing important relationships within the sporting, governmental and commercial communities. The office is responsible for the promotion of the International Series of regular-season games in London and staging fan engagement events across the United Kingdom.
About Van Wagner Sports & Entertainment
Van Wagner Sports & Entertainment, LLC (VWSE), a wholly-owned subsidiary of Van Wagner Group, LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE assists teams, organizations and properties in creating and selling advertising, sponsorships and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns. VWSE works with more than 300 professional and college teams worldwide.