News

NFL Partners With Van Wagner To Bring Field-Level LED Ads To Wembley Stadium

Jun 22nd 2015

NFL UK, the NFL's London-based organization, has partnered with Van Wagner Sports & Entertainment (VWSE) to sell in-game, field-level LED signage that will be both visible on-site and for fans watching on television in the UK and the US.

The National Football League is coming back to Wembley Stadium for its ninth consecutive season, and Van Wagner is excited to bring a new level of advertising opportunities to the game.

NFL UK, the NFL's London-based organization, has partnered with Van Wagner Sports & Entertainment (VWSE) to sell in-game, field-level LED signage that will be both visible on-site and for fans watching on television in the UK and the US.

The new signage will be unveiled to the public during the upcoming "NFL International Series at Wembley Stadium in London."

The League stated that this is the first time the NFL has used a partner to sell the space to advertisers.

The Upcoming NFL UK Schedule At Wembley Stadium:

  1. Miami Dolphins vs. New York Jets - Oct. 4, 2015
  2. Jacksonville Jaguars vs. Buffalo Bills - Oct. 25, 2015
  3. Kansas City Chiefs vs. Detroid Lions - Nov. 1, 2015

All games will start at 9:30 AM ET, and the Bills vs. Jags game will also be available for viewing on Yahoo streaming, globally.

“There are a limited number of positions available across the three games, which we believe makes the opportunity even more valuable,” said Chris Pearlman, EVP of sales for VWSE. “Only a handful of advertisers will get a relatively large share of voice within the broadcasts.”

International NFL game sponsorship rosters have grown significantly. In 2009, when there was only one game played, there were seven sponsors. That number has risen to approximately 20 sponsors for the League's three-game series in the U.K.

This year's sponsors include:

  • Aon
  • Discover America.com (Brand USA)
  • Jeep
  • Marriott
  • Microsoft
  • Budweiser & Bud Light
  • Papa John's
  • Pepsi Max
  • Gullivers Sports Travel
  • Virgin Atlantic
  • Visa