Van Wagner Communications, LLC (212) 699-8400

BOSTON l Newbury Street @ Massachusetts Avenue, FE

We are delighted to introduce our Signature Spectaculars in Boston - signature pieces of inventory that stand out among Boston's outdoor advertising landscape. It seemed a befitting name. Just as John Hancock's signature stands out on the Declaration of Independence, our Signature Spectaculars are the most prominent and recognizable displays in all of Boston.

This Signature Spectacular is the only illuminated wall in the heart of downtown Boston. This display shows to vehicular traffic approaching the on-ramp to the Mass Pike (I-90). It sits right at the entrance to the Newbury Street, in the heart of Back Bay, home of popular destinations such as Newbury and Boylston Streets, the Prudential Center and Copley Place. This prominently placed Signature Spectacular on a street synonymous with prestige is ideal for an advertiser looking to put their John Hancock in Boston.