Van Wagner’s Experiential Marketing Group is a full-service brand engagement and event management agency built on the simple premise that positive, emotional connections drive consumer behavior. We create experiences that bring brands to life and provide unique and memorable opportunities to establish those connections. We draw on the institutional strengths of the broader Van Wagner companies - we are already present in all the great cities and in and over the world's great events - and we bring the same quality-focused, relationship-oriented business culture - The Van Wagner Way - to every opportunity. Our processes for planning, creation, production, and measurement all stem from this approach, and deliver exceptional results.
We offer our clients custom experiential programs including:
- Research and Analysis
- Sponsorship Evaluation and Activation
- Event Planning, Design, and Production
- Logistics, Permitting, and Execution
- Social Media Integration, and Execution
- Product Launches
- Media & Influencer Events
- Mobile Tours
- Ambient Media
- Field Marketing Initiatives
- Product Sampling
- Data Capture
Our portfolio of clients includes national networks like Showtime, Bravo, and National Geographic, leading studios Sony, Warner Brothers and MGM, and major brands including Dell, Foot Locker, Dole, and Frank’s Red Hot.